The Business Year

Abdulla Mubarak Al-Khalifa Group CEO, QNB

QATAR - Economy

Abdulla Mubarak Al-Khalifa

Group CEO, QNB

Bio

Abdulla Mubarak Al-Khalifa is Group CEO of QNB.

QNB’s full suite of wholesale and institutional products and services allows it to actively participate and contribute in all sectors and support Qatar’s growth.
What is the key for QNB to maintain the balance between traditional banking values with close attention to clients and the most innovative technological solutions?

Abdulla Mubarak Al-Khalifa: We aim to foster our core value proposition as an international universal bank while leveraging innovation as a strategic enabler, for both corporate and personal clients. Changes in customer behavior has led to a shift to more convenient and remote channels. This trend has accelerated our drive toward digitalization and automation, which ultimately impacts our business and operating model. Those trends are further exacerbated by the entry of new players, such as non-banks, non-financial institutions, fintechs, and bigtechs and results in disruption through technological innovation and financial disintermediation. We, therefore, embarked on a group-wide innovation program with the objective of transforming QNB into an innovative bank leveraging digital capabilities. We put our customers at the forefront of our business’ priority to create an enhanced value proposition that includes holistic customer centricity. We aim to digitalize our offerings to 24/7 solutions that are scalable and capture presence on the ground, as we do in Qatar, Turkey, Egypt, and Indonesia. We also provide personal interaction for advisory-related services for selected wholesale and investment banking as well as affluent, asset management, and private banking offerings. This helps us to reposition the traditional human interaction with our customers to focus on what matters the most for them: where we create and add value.

What does it mean for QNB to be the Official Middle East and Africa Supporter and Official Qatari Bank of FIFA World Cup 2022?

Abdulla Mubarak Al-Khalifa: As part of QNB’s strategy, we aim to generate long-term profitable growth. As such, we do not limit ourselves to pursue growth opportunities that are organic or inorganic but actively pursue strategic partnerships and alliances on an ongoing basis. Besides numerous strategic partnerships that we capitalize upon, one of our highlights was the conclusion of our partnership with FIFA by becoming the official Middle East and Africa Supporter of the FIFA World Cup Qatar 2022. This partnership will strengthen QNB’s brand image and reputation globally. Furthermore, QNB, as the largest bank in the country, is determined to play a key role in supporting this unique event for the State of Qatar. We see ourselves as a patron of major sports events in Qatar as well as regional and global tournaments. With this in mind, our objective is to be a facilitator for all services around payments and financial transactions to provide a seamless and holistic customer and fan experience during the event.

Which sectors and projects will be able to sustain Qatar’s momentum after the 2022 FIFA World Cup, and what will be the role of QNB in it?

Abdulla Mubarak Al-Khalifa: Qatar’s economy is expected to experience significant momentum and growth after the 2022 FIFA World Cup. We expect to see a surge of business as this event will benefit the economy long beyond the closing match attracting FDI while, at the same time, developing domestic entrepreneurship. Qatar’s status as a global sports hub will be a driver for new business opportunities for the private sector, though we also expect to see strong growth in new projects beyond sport that will benefit the economy. A strengthening of regulatory frameworks is paving the way for public-private partnerships (PPP) projects, particularly in the education, healthcare, and tourism sectors. QNB as the largest bank in the country provides the full range of universal banking services. As the leading incubator for private-sector engagement, we act as a one-stop shop for SMEs to support them throughout all lifecycle stages. Besides providing the classical range of financial services, we offer solutions from market insight and skills training to one-to-one consulting to help them manage and grow their business. Furthermore, our holistic and bespoke wholesale and institutional products and services range entails project finance, structured finance, trade finance, cash management as well as treasury solutions across all tenor and currencies. This enables us to actively participate and contribute across projects in all sectors and provide banking solutions along the entire supply chain.

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