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MEXICO - Transport

Aldo Alarcón Vargas

Managing Director, MOBILITY ADO

Bio

Aldo Alarcón Vargas has over 30 years of experience at MOBILITY ADO, where he currently serves as Managing Director of Mobility and Transportation in Mexico. He has held managerial positions in various divisions, including Interurban, Long-Distance, and Tourism, and has played a crucial role in the success of brands like ADO, ADO Platino, ADO GL, Línea Vía, Mayan Bus, Turibus, Miescape, Turitour, and Turisky. He is a graduate of ITESM in business administration and has pursued additional studies at IPADE Business School, including diplomas in managerial effectiveness and social formation.

"We have evolved from doing long-haul routes in the Southeast of Mexico to becoming a mobility company."
MOBILITY ADO’s vision is to develop smart cities and urban systems through collaboration with governments, investing in intelligent systems, and prioritizing quality mobility.
What gaps did MOBILITY ADO identify that motivated the company to enter the segment?

We have evolved from doing long-haul routes in the Southeast of Mexico to becoming a mobility company. We see our future as developing smart cities and urban systems to improve people’s lives in Mexico and Latam through mobility. Long-haul routes, suburban systems with urban systems, and door-to-door mobility are all not integrated, so we have worked to create a large community to integrate all those systems. We want the government to work with us and invest in it as it did with the metrobus, metro, and so on. Right now, public transport is not really an option for people in many cities in Mexico.

How are you working to complete your goal of creating an integrated mobility system in Mexico?

We have identified 10-15 cities that we can integrate in the first stage with infrastructure like the metrobus. We operate them in Mexico City and Puebla, which are cities that are investing in infrastructure, and we are now experimenting in Mérida and Querétaro. We will develop a new system in Mérida called the IE-Tram, which will be the first electric system in Mexico. It will ferry commuters from Tren Maya to downtown. We are working with governments to inspire confidence in the project and how they can improve people’s lives through quality mobility. It is obviously a cost for them, but if we can develop smart systems, we can ferry more people to these places, and it can be a win-win for everyone; however, the government has to believe in the project. We provide the logistics, the intelligence, the technology to determine where a bus is, and much more because these are intelligent systems. We provide the system and put our money there believing in the project long term.

What strategies do you use to successful negotiate with government and place mobility on the top of their priorities?

You have to put all of the options on the table, including electric buses, gas, diesel, and hybrid. For example, Querétaro is a heavily developed city, though it cannot provide a large route system for electric buses because it does not have enough energy there. Perhaps we can do one line. In CDMX, we operate the number 3 line of the metrobus, which is 100% electric. The infrastructure to charge the buses has to come from the government, which has to form contracts with the federal commission.

What investments are you making in technology and innovation to improve them?

We have two areas in the company. One looks for new apps and systems from all over the world related to mobility systems, car sharing, and much more. The team looks toward the future, including mobility as a service system. We also have a new division called the Smart Mobility Institute that built all our apps and systems. We created this three years ago, and it trains us on the new technology and also figures out how to improve the customer experience. For example, on a journey from Acapulco, it looks at how easy it is to get to Acapulco, the food offerings in the bus terminal, how comfortable the bus is, how easy it is to get to the station, and much more. We also provide the Turibus in CDMX, and there we think about all the options we can provide there, which means again truly knowing our customers.

What do your businesses for long distance and tourism focus on?

They are still our main business areas, while mobility refers to more long-term plans and goals for the future. With the long-haul bus services, we are still looking at how we can improve because there is stiff competition now with low-cost airlines. Our growth comes from cities with routes between 400-600km.

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