The Business Year

Ali Al Buali CEO, Mazoon Dairy Company

OMAN - Agriculture

Ali Al Buali

CEO, Mazoon Dairy Company

Bio

Ali Al Buali is an accomplished C-level professional with over 16 years of experience in private equity, oil and gas, food, financial management, and audit. He is currently the CEO of Mazoon Dairy SAOC with prior experience in senior roles in a sovereign wealth fund and multinational organizations.

"The Mazoon project phase started with the development of the farm and central processing plant in order to serve the nation as part of the Sultanate’s food security and sustainability program."
TBY talks to Ali Al Buali, CEO of Mazoon Dairy Company.
Mazoon Dairy is a first of its kind project in Oman, both in size and scale. What competitive advantage does the company bring into the market and how do you plan to maintain this leader position?

The Mazoon project phase started with the development of the farm and central processing plant in order to serve the nation as part of the Sultanate’s food security and sustainability program. World-class facilities have enabled the production of high-quality products that are distributed throughout the region, meeting consumer demand for fresh and long-life products. The support of both retail and foodservice customers has greatly assisted in the achievement of the food security program. Much has been achieved in three short years in the market. Locally produced produce for the local market has allowed Mazoon to gain market share from established regional brands, in part due to the efficiency of the logistics and distribution network. There are always lessons to be learned, and in order to maintain Mazoon’s advantage we have to remain agile and able to adapt to consumer trends and remain focused on serving the community.

What is your current portfolio of products and how does the company adapt to changing customer demand?

Mazoon Dairy has a portfolio of fresh dairy items consisting of fresh milk, Laban, and yoghurt that serve as a cornerstone of the business, offering a wide variety of flavored and fat variants within the product range. The core product range is of the highest quality and comprises staple daily consumables that provide a strong foundation for health and wellness. Mazoon’s mission is to build upon a well-established core so as to enhance consumer experience and exceed expectations.

Is innovation the key to Mazoon’s future plans?

Mazoon is an extremely consumer-centric business; this means that seasonal fluctuations in market demand play an immense part in the supply chain and forecasting from the farm all the way to the consumer. Innovation is indeed a paramount driver for Mazoon’s future plans. Consumer habits and trends are closely monitored. The company must continue to develop new products to expand consumer choice through a well-balanced portfolio of products that exceeds consumer expectations and delights the tastebuds.

ADVERTISEMENT

ADVERTISEMENT

You may also be interested in...

Unknown (3)

OMAN - Finance

Hussain Al Lawati

Interview

CEO, Development Bank

Abdullah Al-Badi CEO, Future Cities SAOC (TADOOM)

OMAN - Telecoms & IT

Abdullah Al-Badi

Interview

CEO, Future Cities SAOC (TADOOM)

OMIFCO

OMAN - Agriculture

Dr. Ahmed Al Marhoubi

Interview

CEO, Oman India Fertilizer Company (OMIFCO)

View All interviews

Countries

Countries

Become a sponsor