Amir Morcoss

The Swiss Belinn Hotel’s management sees great growth potential in Oman and hopes to gain a larger slice of the pie by offering value for money and added value.

What is your assessment of the tourism sector in Oman, and how can the hospitality industry grow?

I am new to Oman but, from my limited exposure so far, I can see how much the country has to offer to the tourism sector and that tourism is for sure a key segment and should be a key contributor to the economy. There is always room for growth and the tourism sector in Oman is no exception and I believe has fantastic growth opportunities. At any destination tourism and hospitality grow together. The more the country focuses on the tourism sector to attract visitors, the more investors and international brands will be keen on having a presence.

With sustainability becoming increasingly important for travelers, how do you plan to integrate sustainable practices into Swiss Belinn Hotel’s operations?

SBI as a company takes sustainability very seriously and has implemented many practices in various locations around the hotel network globally. At Swiss Belinn Airport Muscat, we are always looking at ways to contribute to sustainability. For example, we have moved to paper straws, paper take away cups, wooden stirrers, energy saving bulbs all over building, and are now exploring water-saving filter options. Sustainability, I believe, is a requirement and not a choice.

In the thriving tourism sector of Oman, what strategies do you have to capture a larger market share and attract both domestic and international travelers to Swiss Belinn Hotel?

We are keen on taking our fair share from this segment. Predominantly, we would like to be part of the tour business to Oman as we would be a perfect fit due to our location and proximity to Muscat International Airport and many of Muscat’s main attractions. We also believe that we are the most ideal and best value for money hotel for tourists to stay, providing them with comfortable accommodation and good food when they are not out exploring the many exciting places Muscat has to offer.

Considering the highly competitive hospitality market in Oman, what is your vision for positioning Swiss Belinn Hotel as a standout choice for travelers?

I am a firm believer that if you provide consistently good service and value for money, along with added value when needed, you will always excel and rise above the competition. Additionally, we have a fantastic team in a comfortable, modern hotel and enjoy a fantastic location.

As a new general manager with extensive experience all across the GCC, what are your aspirations and targets for the next 12 months?

Our target is to be the first choice in our category for tourists and corporate clients visiting Muscat on short trips. Our goal is to provide excellent, value-for-money service consistently.