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MX23_GE_SOLFIUM_andres

MEXICO - Finance

Andrés Friedman

Co-Founder & CEO, Solfium

Bio

Andrés Friedman is Co-Founder & CEO of Solfium. He obtained his bachelor’s degree in economics and management from McGill University and an executive global masters in management from the London School of Economics (LSE). He was director of Bombardier in Canada, Mexico, and Germany, working in strategy, operations, logistics, and program management. He also led the development of supply chains for emerging markets, including Mexico.

Focused on creating a customer-centric business model, Solfium partners with key manufacturers to offer premium solar energy products at a competitive price.
Focused on creating a customer-centric business model, Solfium partners with key manufacturers to offer premium solar energy products at a competitive price.
What strategy does Solfium employ to differentiate itself in a market with many players offering similar solutions?

We are a technology company operating in the solar space, so we have developed a tech-based solution for the distributed generation market, which includes residential, commercial, and industrial customers, with projects up to 500kW. We operate in a market that is quite fragmented, with many players operating in this space, mostly focused in either industrial projects or residential and commercial ones. What we offer is an integrated turnkey solution for companies to decarbonize their whole value chain, starting with their own facilities but also including their suppliers, customers, partners, and employees. Our premise is that we need to accelerate the energy transition, in order to mitigate climate change. Solar energy is the cheapest source of electricity in Mexico, so there will be a day in which we will have solar panels in every roof. We have a tailored solution for each segment. For residential and small commercial customers, our concept is to reinvent the customer journey, making it as simple for a customer to adopt and manage their solar system as it is to take an uber. Our app is designed to be as easy to use as possible: users download the app and get an instant quote; we then schedule a technical validation, using a combination of software and an on-site visit with a drone to make it simpler for the customer to visualize how the system will be installed. We also offer financing options on the app. For larger commercial and industrial projects, we offer customized proposals, and then help companies deploy solar across their entire value chains. Our corporate sustainability dashboard then allows the company to measure their environmental impact, aligned with greenhouse gas emissions protocol, so that it becomes an important part of their sustainability strategy.

How does Solfium plan to simplify the value chain in renewable energy?

We partner with key manufacturers in order to offer customers premium products at a competitive price. We want to ensure we are truly creating a customer-centric business model rather than a traditional value chain from the manufacturer all the way to the end consumer. The other key component of our operational model are the installers, which we train and certify in order to provide a great service throughout the lifecycle of the system. We also have financing partners to offer a menu of options to our customers that can suit their needs. Our technology and platforms allow for the optimal integration of all the key players of the ecosystem so that everyone is focused on adding value to the end customer.

What steps is the company taking to create the first ecosystem for solar energy in Mexico?

2022 was an exciting year for us because it is our first year of full operations. 2021 was our proof of concept and our launch, and we are now seeing exponential growth and a lot of excitement around our solutions. There is a massive opportunity in the market, and the regulatory environment is moving quickly in that direction. Companies now need to find ways to decarbonize their entire value chains, and addressing energy is a big part of their CO2 emissions reductions. We can help companies set up the industrial project of up to 500kW to automatically reduce their emissions. They can also recommend that all their employees download the app because more people are working from home or working hybrid. They are consuming electricity for work. By helping their employees adopt solar energy at home, companies are reducing their indirect emissions and compensating for their indirect emissions that way. We have created a tool to integrate all that. Companies now have a digital dashboard to measure where they are and project where they are headed. That is a huge tool for them to manage their CO2 emission reductions across their value chain.

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