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SAUDI ARABIA - Telecoms & IT

Ayman Abdullah Alfallaj



Ayman Abdullah Alfallaj has a strong entrepreneurial track record in various successful start-ups, with extensive investment banking experience across three continents. He has been with THIQAH since its inception and was a key contributor to the resounding success it has become today while also being a board member of various reputable institutions.

"THIQAH has two main pillars, which are its human capital and developing successful cooperation."
In the last decade, THIQAH has grown to become one of the leading players in the technology sector in Saudi Arabia, pushing for digital transformation in the country.
2022 marked the 10th anniversary of THIQAH. How would you define the evolution and the trajectory of the company?

It has been a tremendous 10 years of growth, value creation, and innovation, as we managed through our innovative business model to successfully be the most reputable and growing company in the digital market within the region through an innovative business model. In the past few years, the Kingdom has made major strides according to various global indicators it is an honor to be a key contributor to that success. We have also grown with our partners and clients in both the public and private sector across 27 countries to provide the most suitable and innovative products.

In Arabic, the word THIQAH means confidence or trust. How do you generate trust among your existing and potential partners?

THIQAH has two main pillars, which are its human capital and developing successful cooperation. As our team consist of qualified, competitive, and motivated individuals that adds the human touch to create value in our partnerships. At THIQAH, we believe that the concept of trust starts from within, as the human element is essential in choosing the best features such as self-confidence, responsibility, and spirit of cooperation. Trust is the basis of any successful partnership that achieves our common goals and makes a real impact by providing digital and smart solutions.

What role does sustainability play in your daily operations?

Digital transformation and the enablement of technology is one of the main drivers toward more sustainability, and THIQAH as an organization has made it more possible by leveraging technology and creating a more sustainable ecosystem. We also take pride in being an integral part of society as we have been part of many social initiatives that have a great impact on our community.

How do you instill awareness about your services among the community and partners?

As the demand for technology and digital transformation becomes increasingly prominent, we showcase our value by providing solutions in unique way that is flexible to meet market changes through innovative business models that are tailored to enable all stakeholders and create exceptional impact. Throughout the years, this competitive advantage coupled with our knowledge of the sector have always been an attribute that makes us standout amongst the community and partners.

Where are you looking at to expand your operations with new partnerships?

Working with our current partners from the government and private sectors in Saudi Arabia has been, and always remains, an amazing journey. We have learned a great deal, and we have been doing a great job in delivering value for our clients, partners and customers. The market is dynamic, and demand is evolving quickly, and we will keep growing and dealing with our partners from the public sector. Additionally, we have expanded in two different directions: we started focusing on the private sector within the Kingdom, and we also looked at expanding internationally after the success we have accomplished locally. We do not look at international opportunities in general perspective, but instead targeted, especially after our impact has reached more than 27 countries around the world.

Consolidating your presence internationally is part of your key priorities. What is your strategy to expand your activity beyond the national borders?

In recent years, we have collaborated with different partners in many different countries across the region to solve key problems with our solution where in order to leverage our capabilities we need to understand the many aspects in different countries such as the regulatory environment, market needs, the adoption of technology as well as the governmental strategy towards digital transformation. We have also expanded our horizon through many different initiatives such as the DCO, which allowed us to collaborate and exchange knowledge with many incredible impactful organizations internationally as we also monitor new trends in technology, business and digital transformation to help us learn and adapt our business practices in different regions.



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