The Business Year

Search
Close this search box.
MP

SAUDI ARABIA - Finance

Ayman Al Eissa

CEO, Mobily Pay

Bio

Mr. Ayman AlEissa is the CEO of Mobily Pay a subsidiary of Etihad Etisalat Co (Mobily). He has had a dynamic background in his chosen field of specialization from his 19+ years of experience in different entities within the financial industry starting with SAMA, Tadawul and Alinma Bank. After that, he was assigned as the Chief Operations Officer of Alinma Tokio Marine before moving to Saudi Fintech, a subsidiary of Alinma Bank, where he was the Chief Operations Officer. As the CEO of Mobily Pay, he has played a notable role in launching Mobily Pay digital wallet. He holds a bachelor degree in Information System from King Saud University, as well as an executive education certificate in leadership from INSEAD.

"Our focus is particularly strong on younger generations, where we are laying the groundwork for digital financial literacy and promoting the adoption of cashless transaction."
TBY talks to Ayman Al Eissa, CEO of Mobily Pay, about digital literacy, competition, and plans for the year ahead.
What has been the evolution of Mobily Pay’s journey in Saudi Arabia?

Mobily Pay, fully owned by Etihad Etisalat (Mobily) – a leading digital enabler in the technology, media, and telecom (TMT) sector of Saudi Arabia – has been on a transformative journey since its inception. Our strategic focus has been on developing a comprehensive suite of digital financial services that respond to the needs of our customers in the digital era. With the successful acquisition of our operational license, we have launched a diversified payment services, including international remittance capabilities, digital card offerings, and local peer-to-peer transfer solutions. A cornerstone of our strategic expansion has involved establishing pivotal partnerships that enhance our service quality and broaden our customer engagement. These collaborations have been instrumental in enriching our portfolio, optimizing transactional efficiency, and ensuring we meet the highest standards of regulatory compliance and industry best practices. As we continue to grow, Mobily Pay remains dedicated to seeking out synergistic partnerships that embody our commitment to innovation, customer satisfaction, and excellence in the digital payments sphere, propelling us forward as a trusted payment solutions provider in the Kingdom.

Saudi Arabia is embarking on a journey of regeneration. What specific opportunities and challenges do you foresee in the local financial sector?

As the Saudi financial sector embraces digitalization, Mobily Pay is at the forefront of creating a seamless financial experience central to modern living. The shift towards comprehensive digital services is an opportunity to redefine convenience and efficiency in everyday transactions. In this dynamic environment, we ensure our platform’s resilience against security risks while prioritizing customer privacy and trust. Our strategy focuses on harnessing the latest technologies to provide secure and robust financial services, facilitating a smooth and secure user experience. By continuously refining our services, we aim to stay ahead of the curve, providing solutions that cater to the ever-changing demands of our customers in this vibrant financial ecosystem.

How does Mobily Pay actively contribute to digital transformation for both individuals and corporations?

For the digital economy, one of the most important parts of Vision 2030 is covering the growing digital economy, and, accordingly, providing more services online and making them easy will boost e-commerce. At the same time, we will be able to increase the proportion of the banked population. In general, there are still certain segments such as SMEs that are not properly served by banks. There is an opportunity for the payment and the fintech companies to provide better service for the SMEs, which will help them to provide services better and have more revenue. This will be a win-win situation. SMEs require more innovation and services, and our goal for the coming period is to provide more services for SMEs.

How is your client-portfolio composed, and what are the sectors or segments are you focusing your operations on?

Our service portfolio is carefully crafted to meet the diverse needs of various segments in Saudi Arabia’s rapidly evolving landscape. Starting with blue-collar workers and expatriates who utilize our international remittance services, we also extend our digital financial services to professionals, entrepreneurs, and the tech-savvy population. Our focus is particularly strong on younger generations, where we are laying the groundwork for digital financial literacy and promoting the adoption of cashless transactions, empowering them to become the driving force of the Kingdom’s digital future. With Vision 2030, Saudi Arabia is diversifying its economy and enhancing sectors like health, education, and tourism. Mobily Pay is dedicated to supporting these initiatives, aiming to improve the quality of life and foster a vibrant, economically diverse society. As we adapt to the Kingdom’s evolution, we are broadening our reach to support sectors such as tourism and entertainment and will soon offer B2B services for growing businesses. This strategic direction positions Mobily Pay as a key contributor to the digital infrastructure underpinning Saudi Arabia’s ambitious economic transformation.

What are your expectations for Mobily Pay for 2024?

In 2024, our expectation for Mobily Pay is to solidify our position as a leader in the digital payment solutions sector within Saudi Arabia. Equipped with strong backing from our shareholders, the esteemed Mobily brand, and a dedicated team, we’re poised to excel. With the support of regulatory bodies for innovation, we aim to set industry standards and spearhead the digital financial revolution in the Kingdom, with a strategic vision that could eventually serve as a model for expansion into other markets in the future.

What sets Mobily Pay apart from other similar companies in the market?

Mobily Pay distinguishes itself in the marketplace through our strong brand affiliation with Mobily, a name synonymous with trust and reliability in the region. The remittance market, which is substantial and reflects a pressing demand for efficient, secure transfer services, is a domain where we particularly excel. Our connection to the Mobily brand is a defining feature that sets us apart. Customers associate the values of Mobily—innovation, dependability, and customer-centricity—with Mobily Pay, fostering a sense of confidence when choosing us for their financial transactions. Although direct marketing to Mobily’s existing customer base may be limited by regulatory frameworks, the inherent trust and loyalty customers have for the brand indirectly benefit Mobily Pay, positioning us as their digital wallet of choice In the financial industry, where trust is paramount, we capitalize on the strong reputation of our parent brand to enhance customer experience and satisfaction. We are committed to nurturing this trust and translating it into a superior service offering that aligns with the dynamic needs of our customers.

ADVERTISEMENT

ADVERTISEMENT

You may also be interested in...

SA24_RC_FIRSTAVENUE_PIC

SAUDI ARABIA - Real Estate & Construction

Nader Hassan Alamri

Interview

CEO, First Avenue Real Estate Development, Saudi Arabia

SA25_TR_CABRIO_PIC

SAUDI ARABIA - Transport

Khuzimah Al-Qattash

Interview

Co-Founder & Chief of Business Growth, Cabrio

Sultan Alonazi

SAUDI ARABIA - Finance

Sultan AlOnazi

Interview

Managing Director - Saudi Arabia, Tap Payments

View All interviews

Countries

Countries

Become a sponsor