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KUWAIT - Telecoms & IT

Badih Hakim

Managing Director Kuwait, SAP

Bio

As Managing Director, SAP Kuwait, Badih Hakim is responsible for SAP’s in-country presence and growth strategy, including sales, marketing, and operations in Kuwait. He brings more than 25 years of professional experience within the ITC industry, having spent the last eight years working for SAP in Saudi Arabia, where he held several positions. He holds computer science master’s degree from the Lebanese American University and a master’s of science from Middlesex University in leading sales transformation.

"We enable our customers to become intelligent, sustainable enterprises by bringing together our comprehensive portfolio of solutions and technology to meet customers’ business processes needs."
TBY talks to Badih Hakim, Managing Director Kuwait of SAP, about new approaches and priorities for the company.
What is SAP’s approach to creating intelligent and sustainable enterprises across the sectors?

We enable our customers to become intelligent, sustainable enterprises by bringing together our comprehensive portfolio of solutions and technology to meet customers’ business processes needs. It all starts with our platform technology that provides the foundation of app integration, extension to a robust ecosystem of solutions, data, and AI. Then, our business applications work together spanning front-end and back-end systems that only SAP can provide. The result is an end-to-end, industry-specific system of business processes that companies need to run an intelligent, sustainable enterprise.

How is RISE with SAP helping business transformation?

By delegating the installation and maintenance of their digital solutions to SAP, companies can free themselves from the burden of managing complex on-premise software and hardware and instead focus on their core business. RISE with SAP provides a pathway to the cloud for any customer anywhere in the Middle East, irrespective of starting point or complexity. The offering goes beyond a technical migration to the cloud, instead enabling adaptable and sustainable transformation of a company while realizing a faster time-to-market for new capabilities and applications.

What priorities and projects are SAP Kuwait currently focusing on?

SAP has been in the region for only 10 years but is already making great inroads into the market. The focus on Kuwait started five years ago, and our established customers in the private sector are now starting to embrace RISE with SAP. It is fair to say we are the leaders of digital solutions for this industry, and therefore we can expect significant growth in Kuwait in future. We have also started sustainability discussions with the oil and gas sector in Kuwait. We want to equip the market with expertise to be able to run and support the digital transformation of different entities in a sustainable way. This is one area of collaboration with the Kuwaiti government we are pursuing. In other areas, we are also investigating possible collaboration around the digitalization of municipalities, trade agreements, and licenses.

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