SPAIN - Economy
President, Confederation of Business Associations of the Balearic Islands (CAEB)
Bio
Carmen Planas holds a degree in pharmacy from the University of Navarra, a degree as a specialist pharmacist in clinical analysis from the Ministry of Education, a master’s degree in hospital management and administration from ESADE, and an executive master’s degree in hospital and healthcare company management from EADA, among others.
CAEB is the most representative business association on the Balearic Islands and is in charge of managing the lobby efforts of its members. In other words, it represents and defends business interests, while it also acting as the official interlocutor before the public authorities and social agents. As part of that process, CAEB negotiates laws and agreements that affect the companies’ operations. Additionally, CAEB has signed a collaboration protocol with the Official Credit Institute (ICO) to support investment. It is also a collaborating agent of ICO in providing custom-made assistance to SMEs and the self-employed on the Balearic Islands to help them select the financing facilities that best suit their needs.
In order to diversify the Balearic Islands’ economy, it is essential to improve business competitiveness, which means working to strengthen value-added services and transforming the economic base. Our economy requires companies that facilitate tractor effects and improve positioning in global markets. In order for companies on our islands to be more competitive, we need a framework that is favorable to change and a cross-cutting and wide-ranging work to respond to our needs.
Balearic companies cannot afford to be left out of European funds or have limited access to them. To this end, it will be essential to overcome important barriers of various kinds by means of a specialized Technical Projects Office. In relation to this, CAEB set up a European projects office in July to offer member companies the task of providing information and dissemination, as well as identifying specific challenges of the Balearic productive fabric aimed at suitable calls for proposals with the capacity to compete competitively. The office, therefore, will be an essential interface to connect the different agents involved.
In short, CAEB’s priorities for the coming year include the creation of a development framework that guarantees the competitiveness and sustainability of the business sector and, by extension, of Balearic society as a whole. Companies are committed to society and the ecosystem that surrounds us to promote responsible and sustainable management models, emphasizing the contribution of the private sector to the fulfilment of the Sustainable Development Goals. In turn, in this context of recovery, it is necessary to go beyond the traditional view of competitiveness based on actions aimed at a specific sector or branch of activity and increase business competitiveness to sustain an open, entrepreneurial, innovative, inclusive, sustainable, and technologically advanced economy. In short, improving business competitiveness means working to diversify the economic activity.
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