The Business Year

Search
Close this search box.
Chus Iglesias

SPAIN - Tourism

Chus Iglesias

CEO, HIT Mallorca

Bio

Chus Iglesias, Mallorcan businessman, has more than 20 years of experience in the world of restaurants and nightlife Over the years he has forged a strong reputation in the industry thanks to the success stories achieved in his role as CEO or Partner in important projects such as Pacha, Hit, Garito Café, Vermuteria La Rosa, and El Txoko de Martin. A pioneer in the reconversion of the nightlife industry over the last 10 years, he has collaborated closely with artists such as Black Coffee, The Martinez Brothers, Ame, Claptone, Kerri Chandler, Louie Vega, David Morales, Andrea Oliva, Reboot, Dan Ghenacia, Shonky, 2Many Djs, Todd Terry, Mousset, Osunlade, Joey Negro, and Simon Dunmore, among many others.

Hit Mallorca has helped reposition Mallorca as a tourist destination through an increased and distinguished offer of leisure and entertainment.

What were the reasons to open Hit Mallorca, and what added value will it bring to the existing leisure landscape of the island?

Mallorca, as a top-level tourist destination, needs to have an excellent leisure offering for tourists coming to the island. We felt it necessary to bring together a combination of services under one roof, ranging from restaurants to nightlife. Mallorca has a wide range of tourism types, though in the last few years there has been a significant increase in what we refer to as quality tourism. These people seek more unique and memorable experiences on the island. Hit Mallorca comes into play exactly to fill in that gap and offer the extra special experiences that high-end visitors to the island need. COVID-19 resulted in a pause of our project, though the growing interest in Mallorca as a premium tourism destination means we are returning at full speed. Hit Mallorca is a unique space and will revolutionize the leisure sector in the island. There are five businesses under one roof with five different areas, which will make it possible for visitors to enjoy the location from 11:00 a.m. to 6:00 a.m. the next day. We have a pool, a pool club, a restaurant, and the club all developed along a 30,000sqm surface, divided between outdoor and indoor spaces and private parking. Hit Mallorca is close to the airport, and there are 50,000 beds spread across different hotel infrastructures just a few minutes away. On top of that, Hit Mallorca has a strong commitment to sustainability, working alongside local and international brands. For example, we have established a partnership with BMW for electric company vehicles, offering onsite charging stations. Hit Mallorca is also working on a project involving solar power installations. 

How will Hit Mallorca adapt its offering to business visitors to Mallorca?

Considering the demand for MICE tourism sector on the island and the numerous requests we have received from globally renowned brands and agencies, around 4Q2022 there could be a soft opening, allowing us to host corporate events. This will make it possible to start up this great machine, and we could use these events as a warm up prior to the grand opening in 2023. For a few years now, our sales department has been working to promote the project to different agencies that oversee bringing in such companies to the island, so we are already exploring these sales channels area for the MICE sector. This sector is extremely important for the island and for Hit Mallorca, as it will encourage commercial activity even during low seasons. This helps to de-seasonalize tourism, which many businesses have been trying to address. With our efforts, we can also help achieve this. The space is suitable for many uses, and both the indoor and outdoor areas are ideal for events, offering also a state-of-the-art technical rider.

With a renowned chef such as Martín Berasategui, what type of culinary experience will Hit Mallorca offer?

Having a figure such as Martín Berasategui and his entire crew is an important asset for Hit Mallorca. Being able to bring in a chef with 12 Michelin stars has been momentous for Mallorca’s image. For this project to be top class, we had to bring in the best. At an architectural level, we have a figure such as David Alayeto. However, this is not enough, and we need to compliment it with the gastronomic offering to ensure the client can have the full experience, which is what we are offering. This combination is designed to meet the expectations of the clientele we expect to have, making it an out-of-this-world experience. Right now, our group can provide added value to the island through the gastronomic and complementary leisure offers in a strategic moment of rethinking tourism after COVID-19.

ADVERTISEMENT

ADVERTISEMENT

You may also be interested in...

Vanesa Martínez

SPAIN - Industry

Vanesa Martínez

Interview

CEO, Grupo Carinsa

T-Systems

SPAIN - Telecoms & IT

Osmar Polo

Interview

CEO, T-Systems Iberia

David Noack

SPAIN - Tourism

David Noack

Interview

Director, Madrid Convention Bureau, Spain

View All interviews

Countries

Countries

Become a sponsor