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OMAN - Industry

Cinzia Farisè

CEO, Oman Cables Industry


Cinzia Farisè graduated in economics and is a manager with 30 years of experience in national and multinational companies, public and private, listed and non-listed. From 2014-2018, she was CEO of Trenord, and president of TILO. Since 2020, she has been board member of IN.BRE. She also sat on the boards of several other companies. Farisè is also Vice President of CIIM EurAsiaMed. She started her career in Prysmian Group as sales and marketing director of Prysmian Italy and Switzerland, becoming later CEO for India and then global vice president of energy and infrastructure, CEO of Prysmian Turkey, and regional CEO of the Middle East, Africa, Turkey & India. She was appointed CEO of Oman Cables Industry, a Prysmian Group company, in 2021. She is co-founder of the Italian Angels for Women Association, a partner of Doorway, and co-founder and a board member of Operation Vivere. Farisè was recently appointed a member of the advisory board of Sultan Qaboos University of Oman, College of Engineering.

"Oman Cables is the leading cable manufacturer in Oman, operating in the country and outside the country, with special focus on the Middle East."
Part of a global group with 140 years of history, Oman Cables has become the leading cable manufacturer in Oman and established a reputation for operational excellence.
Can you provide an overview of the company’s operations and some of the major highlights of the past year?

Oman Cables is the leading cable manufacturer in Oman, operating in the country and outside the country, with special focus on the Middle East. It represents, definitely, a great Omani asset. Over the years our company has cemented its reputation for operational excellence. We are part of Prysmian Group, which is the worldwide leader in the energy business for electrical and telecommunication solutions. We achieved the leadership position in quality and performance thanks to our long-term customer orientation. We continuously strive for excellence in all aspects of our business throughout integration of sustainable business development and innovation, enhancing shareholder value, and outstanding customer service. This has afforded us the opportunity to brave disruptions without any interruption to the entire supply chain. We will continue to play a crucial role in national development, in line with 2040 Vision, pursuing new opportunities and looking beyond the comfort zone. Our ultimate goal is to link Oman to a sustainable future. In summary: a success story, a great challenge.

What is your strategy for maintaining this leadership position?

We mention our values as key pillars to understand where we are coming from and where we are going. When we speak about excellence, which tops our value proposition, we speak about our history and our present. Our future is built on innovation and empowerment as our declared goal is to continue to transfer technology and knowledge to the country. We are part of a group with 140 years of history in the cable business. Our people are our human capital. We have an extensive program that provides our people the opportunity to grow in the country and abroad. Whilst recently we have reached 50% Omanization, we have a diverse and inclusive environment comprising 13 nationalities. Today, we are proud to say that six Omani women supervisors are working in our quality department, attracted by our STEM approach.

You have received the Sustainability Leadership in Manufacturing award. Why does the topic matter so much to you and your colleagues?

We are a family of people aiming at new ambitious goals, devoted and passionate to our business, offering our contribution to the industrialization and economy as a solution partner of GCC most prestigious projects. The global diversity and inclusion policy makes us stronger by opening to different experiences and cultures which help us to benefit from talents and best performances. Today, we are reinforcing our business model to integrate economic, social and environmental responsibilities in all aspects of our activity, making profit to the shareholders and creating value for the entire community.

What is your approach to innovation?

Innovation is a bedrock of sustainability and is one of our three fundamental values. Innovation means looking ahead and looking beyond, aiming for new ambitious goals and, doing so by opening to new paradigms, in which economics needs but also ethical and social ones are included in the ecosystem, to create a successful company and a sustainable success overtime.

What are your priorities for the short term?

We are building a sustainable growth while we will continue to invest in our people. The well-being and safety of our colleagues, customers, and business partners was and remains our top priority. We will continue to invest in our community: the SHE STEMS program recently launched is just one of our concrete initiatives in this sense. In this period of huge market volatility, we want to represent a safe harbor for all our partners.



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