COLOMBIA - Health & Education
CEO, PharmaCielo
Bio
Before taking the helm at PharmaCielo, David Attard worked as a strategist for PC Financial, helping the organization scale up and deploy its numerous consumer offerings. But engagement and casual conversation with a fellow parent—who happened to be a cofounder of PharmaCielo—piqued Attard’s interest, and an invitation to join PharmaCielo’s board of directors soon followed. By the time PharmaCielo went public early 2019, Attard’s knowledge of the business, coupled with his deep experience in scaling up business operations, made him a logical choice for the position of CEO.
Along with our own growing farm, we contract several local partners to grow product. We currently have 12.1ha under cultivation, yielding a half-million flowers, and have the capacity and connections to scale up to 139ha and 5.5 million flowers. We have more than 180 cultivars in our seed bank from which we have developed 30 proprietary strains licensed for commercial cultivation, one of the mandatory requirements of the Colombian regulatory structure. Having used a temporary extraction facility for the past three years, we are about to open the doors of a 2,300-sqm, GMP-certified processing and extraction center, where we will process oils at full scale. Once we become fully operational, we plan to produce 2,500kg of oil per month, or 30,000kg annually.
We have an excellent team of botanists breeding the strains, using natural irrigation and pest-control techniques. Our breeders have been able to develop cultivars with specific qualities and proportions of THC and CBD. Our local growers have deep expertise. These are people who grew up cultivating and they have it in their blood. They treat the soil like a living organism and use no chemical pesticides or contaminants, resulting in healthy and safe plants and oils. Most cannabis oils are yellow, but our superior growth conditions yield antioxidant-rich oils with a reddish tint.
4Q2019 is when we flipped the switch to sales mode and announced a medicinal CBD sales agreement with a US distributor that started with an initial shipment of 1,000kg, and plans for continued volume shipments. In early 2020, we announced distribution within the EU and ongoing discussions with a variety of additional global markets that would complement both, including Mexico where we have an existing joint venture and will be able to act as soon as the government introduces new legislation. We have completed shipments to Switzerland and begun shipping introductory batches of product to various parts of the world, such as Argentina, Italy, and the Czech Republic, among others.
We are focused on the B2B market. We aim to produce the finest and most cost-effective cannabis ingredients—primarily CBD for now—and sell it to companies who will use our ingredients to make consumer-ready formulations. We see ourselves as the aloe vera of the cannabis industry. In other words, we supply a top-notch ingredient that other companies can put to a variety of creative and beneficial uses. A single kilo of our oil translates into 3,000 to 5,000 SKUs, making it an attractive proposition for companies that develop consumer-ready formulations, particularly when complemented by the PharmaCielo Inside branding that they can license as a statement of quality to their products.
Canada has high standards of financial accountability and oversight. Canada’s well-regulated banking system makes it easy to conduct business, and capital markets in Canada made it possible for PharmaCielo to go public. By blending Canada’s strengths with our core competencies in Colombia, we’ve taken the best of both worlds. In all, we view PharmaCielo’s “dual citizenship” as one of our strongest assets and differentiators.
2020 is our breakout year. We have devoted the past three years to fine-tuning cultivation and extraction and are ready to turn our attention to producing and selling our products. We will offer a range of oil products including a pure CBD oil, a broad-spectrum oil with THC removed, and a water-soluble CBD oil. Given our low costs, we anticipate a profit in our first year of commercialization.
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