The Business Year

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Damir Shynybekov

Rector, International IT University

The most important sector will be digital connections for TV and the internet. The second key focus I can identify is data centers. Things in that regard must improve and get faster over the next three years. Other areas of investment opportunity are the mobile sector and 3D multimedia, the use of which can benefit the healthcare, education, and oil and gas sectors. E-government is also a sector that will see growth and development. The practicality of IT must not be overlooked. Our professors possess software that can alert gas companies to the presence of gas after drilling only 50 centimeters into the earth. This can save a huge amount of money in explorative drilling. We need to invest further into this kind of technology if we want to build an innovative and competitive Kazakhstan.

Karel Holub

General Manager, Nokia South CIS

Regarding value-added services, there’s definitely a significant amount of demand coming from consumers. The market is moving away from inexpensive and expensive phones toward smart phones. People are following the trends in Western Europe and demanding the same things. We are focused on building a sustainable infrastructure that will help us serve all the niches and all consumers irrespective of whether they are looking for an entry segment phone, or a highly sophisticated mobile device that will replace their laptops. Based on the size of the country, the challenge is in understanding how to work here locally, and throughout the country. All companies go to Almaty, and from there they try to figure out the rest of the country.

Mikhail Kamyshny

Managing Director, Mikhail Kamyshny

Kazakhstan is developing in line with global consumer and demographic trends. Consumers are more and more demanding about food quality and safety, and this tendency nudges food producers to search for appropriate packaging solutions. The other trends are related to rapid growth in population and urbanization. Cities drive economic growth and higher disposable incomes than their rural counterparts. Kazakhstan is currently around 47% urbanized, and this ratio keeps on growing every year. Though we experienced a sales drop of 20% in 2007/08, the recovery was fast and sales numbers grew again at around 23% in 2008/09. In 2010 we also achieved a significant growth in sales. When it comes to basic products such as milk, we didn’t see much of a downtrend. However, when it came to higher-end products, we could see that demand was lower.

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