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COLOMBIA - Transport

Felice Snider

CEO, Aviomar


Felice Gianmarco Snider Hochreutener is the CEO of AVIOMAR Group, overseeing several companies within the conglomerate. This includes AVIOMAR S.A.S, specializing in air and sea freight, freight forwarding, moving services, and trucking, with dedicated divisions for diplomatic shipments, art transport, and pet relocation. Additionally, he manages SNIDER & CIA. S.A.S, a bonded warehouse and free trade zone located in Bogota and Cartagena. Further, he leads AGENCIA DE ADUANAS COLVAN S.A.S as a customs broker with the highest level of certification, AEO (Authorized Economic Operator). Furthermore, he is associated with LARM COLOMBIA, a relocation company that is part of the LARM Inc network, offering specialized services across Latin America since 1997. Felice brings extensive experience in transportation in Colombia, the US, and Switzerland, contributing robust skills in foreign trade and logistics. He actively participates as a member of various chambers of commerce in Colombia, as well as those representing the American, Japanese, Korean, Indian, and Swiss communities. Beyond business, Felice is deeply engaged with the foreign community in Colombia, actively promoting cultural events in collaboration with the Modern Art Museum and the Ministry of Foreign Affairs.

"The Colombian economy has been hit hard, and we were similarly negatively affected. The board directed us to increase our volume by setting up new operations in different countries, including Ecuador and Peru."
TBY talks to Felice Snider, CEO of Aviomar.
How have Aviomar’s resilience strategies contributed to its accomplishments in Colombia in recent years?

The Colombian economy has been hit hard, and we were similarly negatively affected. The board directed us to increase our volume by setting up new operations in different countries, including Ecuador and Peru. We started this in 2021, though unfortunately due to turmoil and uncertainties, we had to put a halt to those plans and be more conservative in terms of investments and new business ventures. The most important thing for Aviomar is our people. We have around 350 families depending on us, and we always take good care of them. In 2019, we had three main lines of business: home movers, bonded warehousing and distribution, and customs clearance process. We have analyzed each business line and taken different directions with them. On the home movers side, we opened up a new line of businesses, namely office moves. We are also working more on art transportation for international art shows; for example, Aviomar organized and coordinated the Picasso and Kandinsky exhibitions in Colombia from start to finish. Another business that is booming is pet transportation. We also offer national moves for clients who are willing to pay for a more premium service.

In which business line do you see most potential, and which is the company focusing more on currently?

The home movers segment has become more complicated. Some 10-15 years ago, people moving into or moving out of Colombia would bring everything with them, resulting in large shipments; however, today people tend to move with two suitcases and start buying stuff at their destination. The ability to work from anywhere has also made this market more challenging. Another of our business lines was furniture rental. Before IKEA opened in Colombia, we went to Florida, bought three containers full of IKEA furniture, and started our business of providing furniture rentals. It was a nice side business, though we no longer see significant volumes. On the distribution side of our business, we opened a large operations center in Cartagena and will establish a similar one in Bogotá. Setting up an business in Colombia has become extremely complicated because one has to register for numerous permits and handle bureaucratic red tape. Our office can help with all this. All these uncertainties are stopping investors from coming to Colombia, which the government should think about addressing if it wants to attract more FDI.

How does Aviomar demonstrate its commitment to its employees, while also implementing measures to minimize its environmental impact?

Before the pandemic, everyone was obliged to come into the office even though there was no reliable transportation system in Colombia. We gave our operations team the flexibility of either working from home or coming into the office if they preferred. In addition, we give working mothers more flexible working hours since they have greater responsibilities at home, and we are not an eight-to-five business. We have developed a trustworthy relationship with all our customers because we inspire confidence and trust in our employees. In terms of sustainability, for every shipment that we pack, we plant a tree along the Amazon River. We are also switching the materials that we are using from bubble wrap and tape to recycled alternatives. We are becoming green one step at a time. For example, for every trip our business makes, we calculate the CO2 emissions and donate to various organizations around the world. We are also part of international groups that protect animal species in different countries. Our ultimate goal is to be known as a good, responsible, and environmentally friendly company.



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