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UAE, UAE, ABU DHABI - Sports

Fouad Darwish

CEO, Palms Sports PJSC

Bio

Established in 2011, Palms Sports PJSC is a UAE-based company promoting niche sports activities to UAE Nationals, with a specific focus on Jiu-Jitsu and Martial Arts. A subsidiary of International Holding Company (IHC), in 2020 Palms Sports became the first sports management company in the UAE to list on the Abu Dhabi Stock Exchange.

"Palms Sports contributes towards the realization of the esteemed UAE leadership’s vision in creating a vibrant, active, and healthy population with sport firmly embedded within the fabric of our society."
Fouad Darwish is CEO of Palms Sports PJSC.
How has the company assisted the local community to integrate sports into their life?

Palms Sports contributes towards the realization of the esteemed UAE leadership’s vision in creating a vibrant, active, and healthy population with sport firmly embedded within the fabric of our society. The grappling art of Jiu-Jitsu has been the principal medium through which Palms Sports has delivered services to local communities to date, with training delivered on a truly mass scale throughout schools and prominent government authorities nationwide since 2011. The success of our numerous Jiu-Jitsu programs, achieved in close collaboration with our partner organizations, has allowed us to identify and cultivate a blueprint through which we now deliver a variety of other sports and fitness related activities with maximum effectiveness. Muay Thai, MMA, traditional rowing, swimming, self-defence, football, and basketball to name just a few, have over the past four years become staple elements of the company’s services within our program management division. Sports programs administered by Palms Sports now reach well over 140,000 Emiratis and UAE residents per year, with particular attention given to the 35,000-plus girls voluntarily adopting Jiu-Jitsu as part of their physical education curriculum. Under the guidance of our leadership, Palms Sports’ programs are tailor-made to significantly contribute toward the enhancement of mindsets, lifestyles, and productivity across what can now accurately be described as generations of Emirati families.

Abu Dhabi Sports Council, in cooperation with the Emirates Schools Establishment and Palms Sports, launched the “Active Hub” program. How does this program benefit students and improve their physical fitness and well-being?

The project consists of 13 sports delivered to the public free of charge, 4 days per week, across 20 government schools. The initiative was conceptualized under the ambition to evolve Abu Dhabi’s incredibly well-equipped government schools into community hubs through the offering of sports activities. The activities and social environment have proven immensely popular with local communities from the outset, with 18,000 active members per month benefiting from the activities. As a result of the success, we expect the number of participating schools to gradually increase year-on-year and local community participation to continue strengthening throughout.

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