Francisco Quintana

TBY talks to Francisco Quintana, Vice President of Bizagi, Colombia.

How is the company currently performing and what are the key achievements in recent years?

Embracing innovation, we have transitioned from traditional on-premises solutions to a native cloud platform as a Service (PaaS) solution, facilitating faster product development and innovation for our customers. Our recent announcement of a new version showcases enhanced capabilities, including our new generative AI assistant, Ada, marking a significant leap in enterprise capabilities for end-users in Bizagi Apps. Leveraging technologies such as OpenAI’s ChatGPT and Microsoft’s knowledge services, we bring cutting-edge AI into the secure context of business operations, differentiating ourselves in the market. Our brand focus has shifted to an enterprise application driven by processes. While processes remain at our core, we aim to extend information usage to more stakeholders within the organization. By using processes as a foundation, generating no code applications, and reaching various stakeholders, we add significant value to the company. Our emphasis on hyper-connectivity is crucial for uninterrupted process management across the entire value chain. Simplifying, accelerating and enhancing connectivity are our process-related priorities, now complemented by applications and artificial intelligence capabilities. Last fiscal year (April 1 to March 31), we achieved a significant milestone as a cloud company, with 64% growth in annual recurring cloud-revenues. This brought our cloud revenue in line with our previous on-prem revenues and marked the completion of our journey to becoming a cloud–ARR company. The innovative pricing model behind this is consumption-based, which encourages agile experimentation and enables unlimited users and apps. We have a strong global presence, with offices in London, Madrid, and Munich, as well as resources in Istanbul. In the US, our offices are in New York and Washington D.C. Our Latin American presence spans Mexico, Chile, Brazil, and Colombia. To achieve our strategic goal of global leadership, we relocated our headquarters from London to Washington, D.C., with plans to go public in the future. Investors are pleased with our regional accomplishments, emphasizing our commitment to creating value through collaborative efforts with customers. We excel in delivering solutions quickly and efficiently, especially in industries such as finance, where rapid adaptation is essential due to disruptive fintech competition.

What benefit do you bring to the end user?

Our ongoing focus and investments revolve around creating more value for our customers in the ever-evolving digital landscape. We benefit customers in three key areas: first, we enhance efficiency, aligning with cost-effectiveness by ensuring that resources contribute value to the company. Second, we prioritize improving customer satisfaction, crucial for maintaining a strong market presence. Lastly, we focus on accelerating revenue growth, particularly important in a digital era where speed is paramount. As we assist companies in becoming more efficient and digitally agile, catering to the preferences of millennials and centennials, we pave the way for increased revenue by minimizing mistakes and streamlining processes.

What distinguishes Bizagi from its competitors, and how does it collaborate with partners?

Beyond the ease of implementation and low- code applications, we emphasize the simplicity of adaptation, aligning with the evolution and innovation in future technologies. While competitors claim innovation in the cloud, the reality is that a true pure-cloud solution is still evolving. Leveraging our extensive global presence and experience, we boast cases with hundreds of millions of transactions occurring daily, demonstrating the proven reality of our solution. With customers worldwide having over 300,000 users conducting 20 million transactions daily, we deliver high-performance, scalable solutions. Our global partners are integral to our go-to-market strategy. They provide essential presence and reach, especially where we lack a direct presence, and they hold the trust of customers—a crucial aspect in the shift from selling on-premises to a cloud-based, consumption model. In this new model, demonstrating continuous value is paramount, as customers only want to pay for services adding tangible value to their operations. This shift requires us to focus on delivering solutions that truly impact organizations, moving beyond merely selling product features. Our partners actively engage with customers, participating in activities and deploying specialized vertical solutions in areas such as supply chain, governmental contractual management, and financial institution onboarding. These pinpoint solutions, built in collaboration and seamlessly integrated, align with our ongoing strategy.

What are the company’s upcoming projects for the next few years?

Our first priority is continuous innovation to meet market demands, providing our customers with the ability to create secure solutions. AI is a core focus, aimed at simplifying processes for a seamless experience for both our customers and their end-users. Our development in the cloud will emphasize increasing natural integrations, forming the foundation for hyper-connectivity crucial in managing end-to-end process automation. This approach enhances the overall customer experience through applications, AI, streamlined processes and improved low-code solutions.