ANGOLA - Telecoms & IT
Managing Director, Espaços
Francisco Quintino has a degree in marketing management from IPAM in Lisbon and a postgraduate degree in business creation and entrepreneurship from ISCTE, also in Lisbon. In 2012, he took over the commercial and client service departments at Espaços, the leading company in Out of Home Media in Angola. He has also been steering the company’s expansion in other African markets such as São Tomé and Cape Verde. In 2019, Francisco was distinguished in Portugal with “Prémio Mercúrio” a Professional Career Award. With a passion for new ideas and entrepreneurship, he joined the Board of Acelera Angola, one of Angola’s most exciting incubator and accelerator of start-ups, micro, and small companies.
TBY talks to Francisco Quintino, Managing Director of Espaços, about trends in the market and digital transformation.
What has the evolution and trajectory of Espaços been like since its establishment in Angola?
Our main value proposition is to support our clients and their brands in getting more awareness and visibility with their target market. Espaços has had a huge evolution since 2009 when it first started, from being just a small player in the market to being the first player in less than 10 years. We are present in all provinces across Angola and we currently have the largest Out of Home network in the country. Our vision has always been to provide clients with the best solutions and products in the market and to create OOH design structures where simplicity, materials and perfect fit to the locations is essential. Materials, lighting, and the best possible angle to maximize impact are also a priority for us. And last, but certainly not least, our people: focusing on finding and promoting the best people, creatively seeking to provide the best solutions and service to our clients.
Espaços has collaborated with the most significant companies and events in Angola. Can you name some of your most relevant projects so far and how they helped building the current image of Espaços in Angola?
Yes, we work with all the top companies and brands in Angola. In the last couple of years, we have been involved in some of the most important projects in Angola, from building the biggest curved digital out-of-home (DOOH), to creating the second-longest 2D billboard in Africa: a 200×4 square with a workout area, fully lighted and with free Wi-Fi in the surrounding area. On other side, we have been media partners in several projects on different areas, always seeking to promote business and cultural events in Angola, such as the Angolan SuperBrands event, business conferences, start-ups and entrepreneurship initiatives, Golf Cups tournaments, art and culture exhibitions, fashion, food, and premium festivals.
Regarding its international expansion, Espaços counts on a presence in other Lusophone countries such as Cape Verde, São Tomé and Príncipe, and, soon, Mozambique. What are the taken steps in order to transform the company into a modern internationalized organization?
We started our internationalization in 2012 in São Tomé and Príncipe and Cape Verde. In Mozambique we have already a set up a local presence but are waiting for the right opportunity to invest. The most important factor in our successful expansion has been our strong team spirit and consistency of our products and client service wherever we are.
What are your main goals and expectations for 2022?
Our biggest goal is to make a shift from static sites to digital experienced sites in 2022. As leaders in the market, we need to follow the trends and go digital. We have great expectations for 2022 as we feel the brands are thirsty to communicate after two very difficult years. We are confident that we have the most innovative, creative and effective solutions to help them do so.
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