COLOMBIA - Telecoms & IT
CEO & Founder, MyLocal Worldwide
Jaime Menor Escavias de Carvajal is the CEO & Founder of MyLocal Worldwide. He has more than 13 years of experience in international online marketing and sales directions, including with Fox Mobile, Panda Security, Prange, Ericsson, and SproutLoud Media Networks.
This is the fastest route for Colombia to keep growing and opening doors to investors keen on the opportunities available in an emerging market. Thanks to government strategy, investments, and innovation in its systems, cities and education programs have demonstrated to other nations the potential and stability this country offers. Medellín was recently named the Most Innovative City in the world as the Wall Street Journal identified Colombia as a target for significant investor groups from the US and other countries interested in the output of its digital business entrepreneurs.
In Colombia, more than 80% of new businesses disappear during the first five years and an average of 90% will not survive more than 10 years. This data clearly highlights a weakness in business management. Many businesses simply do not comprehend how to get business through the door, which is precisely where we come in by offering products to help local businesses grow, while also fortifying our users’ marketing efforts. We do this though events, courses, and content exclusive to all MyLocal users. We don’t want to just sell, but we also want to guide and help sustain local businesses.
Every company has taught me something about internet usage and behavior. I’ve experienced the growth and decay of online business models such as mobile subscriptions, where abruptly a government may shut down an entire country’s operations. On the other hand, I have thoroughly studied the power of local marketing and how it helps businesses to grow, thereby contributing to the broader local market. The combination of good and bad practices along with massive data from many countries has allowed me to design a service that fits the objectives of all local businesses. Spain’s situation has been a perfect start for MyLocal since there was a challenge with variables such as a difficult market, a tight economy, and extremely low confidence reflected in all businesses and professional services buffeted by the global economic crisis. Our product was well received by local business owners. Factors such as pricing, results, and the importance of a technology innovative solution helped local businesses improve the sales and services provided to their clients.
The answer is definitely Latin America, where I strongly believe MyLocal will, in a tangible way, help thousands of local business owners, managers, and professionals not only obtain results, but also develop their skills and knowledge of local marketing.
Medellín is a great example in the arena of innovation and transformation. This city is not only beautiful, but also has the right attitude. Every candidate who applied to any of our job openings showed a great attitude in terms of personal growth, and a love for and commitment to their city and country. I love working with Colombians and every member of our company proves on a daily basis how important it is for them to make things work since they understand how this will positively affect their families, city, and country in terms of growth and prosperity.
The Colombian market is complex but extremely open to new products, with companies willing to offer services that are results-oriented and in an attractive price range. This is why MyLocal clients are extremely satisfied and loyal to the brand. Our online service offers a tangible value that is focused on results and a long-term relationship accompanied by a range of exclusive and additional material to develop local business owners’ and manager’s skills in local marketing. The idea is that they are equipped to continue developing their business once our service has been fulfilled.
We focus mainly on one goal with our clients, which is to expose their business in as many digital environments as possible to increase the opportunity of attracting new customers out of the thousands of customers that perform searches related to their geographic location. Around this goal arise additional needs that increase value for our users and alignment with our goal. Anything related to local marketing can turn into a product of value for local businesses. This involves the use of local advertising, radio, and newspapers with tracking technology and realistic pricing for our smaller clients. I think services such as content generation for social media along with reputation management for business reviews have the capacity to generate huge demand and advances within our innovation and design/R&D division.
We currently have over 75 employees worldwide, but monthly growth is at roughly 10%. Talent is the most important consideration for us, right after our clients’ needs. We sponsor health programs for our employees and provide free time during the week for people to develop themselves, or work on personal projects.
© The Business Year – July 2014
COLOMBIA - Industry
Sales & Marketing Director, Western States Machine Company
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