The Business Year

Copy of Copy of CMC08924 (1)

UAE, UAE, ABU DHABI - Health & Education

Geoffrey Alphonso

CEO, Alef Education


Geoffrey Alphonso brings over 20 years of experience enabling business transformations across global markets, having held various senior leadership roles across multiple business sectors. Prior to Alef Education, he was GM Head of PMO/Solutions for Pearson Education’s Middle East and Africa business practice for nine years, where he grew and led a cross-functional team driving Pearson’s digital strategy with a combined portfolio of over USD30 million across the K-12 and higher education markets. Alphonso sits on the board of THAKI and is a member of the Forbes Technology Council. He holds an MBA from the London Business School.

"Through our extensive technological expertise, we have been able to foster the transfer of knowledge and skills between different countries and regions, benefiting not only Abu Dhabi but also other emerging markets."
Combining innovative technologies and approaches is at the core of the Alef Education mission to provide students with advanced and unique learning experiences.
The period between 2021 and 2022 saw a 10-fold increase in the number of schools and students that have adopted the Alef Education system, from 418 to over 4,000. To what would you attribute this success?

Schools and universities have much to gain from utilizing innovative technologies to facilitate and improve student learning. In recognition of this, we are leveraging these technological innovations to make learning more enhanced, immersive, and interactive for learners through our range of edtech solutions, helping to personalize experiences and tailoring the curriculum to the personal needs of each student. By integrating an array of educational resources and tools, training programs and support for educators, and using cutting-edge technology to engage students, we have been able to boost student engagement and retention. The widespread adoption of our solutions and the tremendous success we have achieved in the past two years are all attributed to the ability to adapt to changing student and educational needs. We leverage innovative technologies such as AI, augmented reality (AR), machine learning (ML), and robotics, among others, to deliver more immersive, self-regulating virtual learning to students and redefine teaching and learning practices. Technology is increasingly becoming part of our daily lives. We intend to incorporate it more prominently into the educational ecosystem to enrich students’ experiences and make classroom learning more engaging.

Alef Education is strongly committed to the use of data and AI in its teaching strategies. How did the company shatter the stereotypes regarding traditional education in classroom environments?

The benefits of AI and data in education are more significant than most of us realize. Merging these into the education ecosystem has made a remarkable shift in the learning ecosystem. At Alef Education, we leverage data and AI to tailor each student’s educational experience based on their unique strengths, skills, and preferred learning styles. Using real-time data, our product offerings provide students with immediate feedback that helps them understand concepts and resolve any questions immediately. Likewise, teachers get real-time insights into student progress, so they can immediately identify areas in which students are struggling and help them. To further pique students’ interest in learning, we have also combined gamification and other interactive features that allow them to master more difficult subjects in various fun and engaging ways. Its use in classrooms has enhanced the learning process and improved student engagement, fundamentally changing the way students learn and offering a more personalized, engaging, and successful learning environment.

Alef Education’s partnership with the Ministry of Religious Affairs in Indonesia allows 1.5 million learners countrywide to benefit from the digital learning platform. How does the international flow of know-how benefit Abu Dhabi and other emerging markets?

Through our extensive technological expertise, we have been able to foster the transfer of knowledge and skills between different countries and regions, benefiting not only Abu Dhabi but also other emerging markets. By utilizing our edtech platforms and implementing successful education strategies, we have helped bridge the digital divide and increased access to education for learners in Indonesia and beyond, ultimately contributing to the advancement of education and the growth of emerging markets worldwide. While we work in Indonesia, we can use the lessons we learn to help other countries in the region and beyond by applying the cultural learnings and understandings of the region to better reflect the nuances of how students learn. Our work in Indonesia has allowed us to gain valuable insights into the local education landscape and the unique challenges and opportunities it presents. By leveraging this knowledge, we can help other countries in the region and beyond to tailor their education approaches and solutions to better meet the needs of their students and ensure that they receive a high-quality education. This partnership enables us to expand our presence into other emerging markets. Our primary goal is to continue to seek opportunities to support the education industry while expanding our influence and impact in other emerging industries.



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