The Business Year

Hassan Sentissi El Idrissi

MOROCCO - Agriculture

Hassan Sentissi El Idrissi

President, Fédération Nationale des Industries de Transformation et de Valorisation des Produits de la Píªche (FENIP)


Hassan Sentissi El Idrissi is the chairman of several companies including Radi Kolding, Copelit, Novadeira Maroc, Pescaibu, SMP Tarpon, Pescarif, SAP Nassim, SAP Jawhara, Badr El Bahr, Damsa, and Tissir Port. He is President of FENIP, ASMEX, ANAFAP, and AFIEX, a member of the board of IFFO, and President of the Russian-Morocco Business Council.

FENIP is playing a crucial role in the growth and development of Morocco’s seafood products sector.

What is FENIP’s mandate?

FENIP is a sectoral federation that brings together many associations in the transformation and promotion of seafood products. These are the National Union of Canned Fish Industries (UNICOP), the Moroccan Association of Semi-Canned Fish (AMASCOP), the National Association of Fishmeal and Oil Manufacturers (ANAFAP), the National Association of Seafood Freezing Industries (ANICOM), the Moroccan Aquaculture Association (AMA), and a representation of FENIP in Agadir called FIPROMER. FENIP aims to defend the interests of its members and improve the sale and production of their products at large. We encourage the implementation of good practices by offering training and seminars. We carry out promotional actions such as participation in seafood fairs and trade fairs all over the world. We also work on promoting innovation and orienting companies in the sector toward new markets with high export potential. The sector currently exports around 85% of its production to more than 140 countries.

What were the main challenges FENIP faced during the pandemic, and how did it respond to these challenges?

The first months of the pandemic were difficult due to the uncertainty. The goal was to stop the spread of the pandemic, so we needed to make sure that companies followed the health regulations put in place by the government. Then we tried to make sure that there were no production problems, because continued production was a way to maintain employment and exports, and companies were doing their best to be productive. Companies in the sector have shown high responsiveness and are conscientiously engaged in the implementation of health measures. Many fishermen lived far from fishing regions, so we had to work with the government to carry out COVID-19 tests in record time so that they could return to the fishing boats. Another important and global challenge is the supply chain disruptions and the substantial increases in raw material prices combined with logistics prices.

What have been the main lessons in organizing communication between the different fisheries and institutions with which you communicate?

A positive point to underline during the pandemic is that communication between the different institutions improved, because we had to be reactive. The lesson to be learned is that we need communication to strengthen synergies and encourage greater collaboration between different organizations, both public and private at the national level but also at the regional and global level. We need to strengthen international collaboration and gain more access to the new possibilities offered by digitization.

How does FENIP work to promote sustainability in Morocco?

This is extremely important because we have to publicize Morocco’s efforts here. The sector has worked hard to implement strategies and integrate the dimension of sustainability into its daily work. As for FENIP, we place sustainability at the heart of our interests and have undertaken in partnership with the supervisory ministry a project to improve fisheries that has produced excellent results. We have many ambitions in terms of sustainable development that we will soon achieve.

How does FENIP work with fishing associations in other countries?

Before the pandemic, it was above all a communication and networking action; However, after COVID-19, we need to find a way to work together in a broader sense for many reasons, such as sustainability and business continuity. We continue to provide jobs and food security, and because consumers need to know that social and environmental sustainability is very important but comes at a cost, it will be reflected in the price of the product. We need to have more conscious consumers who respect social and environmental sustainability issues. We must also help the less developed countries to profit from this trade and to have a more equitable and respectful trade of the oceans in order to protect our marine resources for the future generations. International organizations such as FAO should contribute to this level of coordination between different organizations around the world.

What are FENIP’s objectives and expectations for 2022?

We hope 2022 will be a more prosperous year. We will pursue our strategic objectives of diversifying production and promoting our products, taking more concrete and impactful actions for social, economic, and environmental sustainability, improving the use of digital networks as a means of exchange, and helping businesses grow and network to improve the trade, consumption, and production of seafood.



You may also be interested in...

M'hamed Chraibi

MOROCCO - Transport

M’hamed Chraibi


Country Manager, DACHSER Maroc

Brahim Eloufay

MOROCCO - Tourism

Brahim Eloufay


Co-founder & CEO, EasyGo Tours

Chadi Chemaly

MOROCCO - Health & Education

Chadi Chemaly


General Manager, Fairmont Royal Palm

View All interviews