The Business Year

Hugo Pinto

PORTUGAL - Telecoms & IT

Hugo Pinto

Partner, BI4ALL

Bio

Hugo Pinto is the founding partner of BI4ALL, of which he is a partner and responsible for international development. He has 18 years of experience in the analytics market, having developed projects in several areas, mainly international clients, among which life sciences, banking, insurance, and retail stand out. With a degree in business management from Instituto Superior de Gestão, he has extensive knowledge and skills to manage projects based on analytics to optimize processes, time, resources, and results.

BI4ALL offers consulting services in the areas of analytics, big data, data science, AI, data visualizations, CPM, and software engineering.

What specific division currently drives the growth and expansion of BI4ALL?

Data analytics drives our growth. Since the beginning, we have had a strong specialization in pharma and life sciences, one of our biggest client is one of the Top 10 Pharmaceutical companies in the World. Over the years, we have been acquiring a unique experience and extensive knowledge of several business sectors and business functions. BI4ALL allows companies to have competitive advantages by turning their data into insights. Focused on goals, value creation, innovation and delivery, we help organizations to achieve better results by optimizing their organizational structure and control systems, allowing them to have solutions that optimize decision-making. Along its path to success, BI4ALL has helped many clients accomplish their goals. We have the competencies and know-how to be the strongest company operating in data analytics. We provide services in the analytic spectrum to national and international community. Innovation is part of our DNA. When we started this project almost 20 years ago, our dream was to be the best in the market. We want to deliver quality to our customer. Even today, it remains our main goal, which is why we are successful. Our projects depend on our quality and culture.

What are the competitive advantages of BI4ALL that gives the company a leading position in the market?

Knowledge and quality are the key elements that underpin our success and leading position in the market. We cultivate talent, we constantly train our human resources, and we are able to retain them. The competencies and know-how of our team ensure our success. That is why we established a knowledge center, that also create a bridge between universities and the business community where through our Talent Academy, we intend, in 2022, to support the entry of more than 40 young graduates into the job market, through an intensive and paid training program, with a theoretical and practical basis developed by specialists and dedicated to young people passionate about technology. We train dozens of promising students every year and prepare them for the market. We are picking people from the best universities in Portugal at this moment. There are more and more competitors and companies coming to Portugal to acquire resources. Despite the growing competition, we are able to retain the best human capital—that makes the company efficient and competitive. BI4ALL bets on the continuous appreciation and the hiring of the best talents, and its team is made up of highly qualified professionals. We see the company as an extension of our family. It is more difficult today because we are a big family with more than 300 people, and it is a significant challenge for us to maintain this morale. Our main asset remains our people.

Can you shed some light on your internationalization and expansion strategy?

More than 50% of the company revenue comes from outside Portugal, and in the next five years, we expect to get 85-90%. Portugal is a limited market. Our strategic plan for the next five years is to strongly invest outside of Portugal. We need to expand and open offices outside of Portugal. We plan to start with Switzerland because we already have customers there. With the pandemic, this development outside of Portugal has slowed down. We have a high level of knowledge so we can penetrate international sophisticated markets: by doing that, we will ensure both the solid growth of our operations and allow our human capital to sharpen its know-how. Our team will be enriched by new international challenges and experiences related to the most dynamic and demanding markets in the world. Throughout 2022 and in the coming years, we want to continue to reinforce our strengths in the area of specialization we dominate, always keeping in mind the objective of continuing to grow and evolve our clients, nationally and internationally.

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