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Jordi Díaz

Dean & Director General, EADA Business School


Jordi Díaz, General Director of EADA Business School, holds a Doctorate in Business Administration from École des Ponts ParisTech and a Bachelor’s degree in Business Management from the University of Wales. He also holds a Master’s in Human Resources Management from EADA and has completed programs in Authentic Leadership Development and Disruptive Strategy at Harvard Business School. He has had a long career at the institution since joining in 2002 as Director of International Programs, a position he held until August 2020. From 2008 to 2012, he was a member of the board of directors of the Executive MBA Council (USA) and served as its president for the 2010-2011 term. From 2014 to 2021, he served on the board of EPAS – European Program Accreditation – and since 2017, he has been the Director of the Executive Academy at the European Foundation for Management Development (EFMD Global Network, Switzerland). He teaches innovation and is a co-author of the Amazon bestseller in the field of business development, “The Innovative Management Education Ecosystem.”

"Since its founding in 1957, EADA has played a vital role in shaping the educational landscape of Barcelona."
TBY talks to Jordi Díaz, Dean & Director General of EADA Business School, about the organization’s greatest achievements, employability for graduates, and goals for the coming year.
How has EADA evolved in the last few decades, and what have been its greatest achievements?

Since its founding in 1957, EADA has played a vital role in shaping the educational landscape of Barcelona. Initially focused on addressing corporate training needs, EADA has evolved significantly under the leadership of Irene Vázquez and Arturo Alsina. Vázquez’s pioneering approach emphasized the human element in organizational training, breaking barriers as one of Spain’s few prominent female leaders at the time. EADA evolved from corporate training to executive education, marking a significant milestone in our adaptation to changing business needs. Our executive programs now rank among the top 25 globally, reflecting our commitment to excellence and innovation. EADA has evolved from solely focusing on corporate training to offering a complete life cycle of business education programs (bachelors, masters, mba and executive education), marking a significant milestone in our adaptation to changing business needs. Our executive programs now rank among the top 25 globally while our masters are on the top 50 world-wide, reflecting our commitment to excellence and innovation.

What distinguishes EADA from other institutions?

EADA stands out for its personalized approach rooted in corporate, and not academic, backgrounds. We prioritize customization and individualized attention, viewing each student as a unique individual. Our focus on leadership and personal development aims to cultivate professionals prepared to excel in dynamic settings beyond technical skills. Moreover, our holistic approach to education includes not only academic excellence but also the development of essential soft skills. By instilling qualities such as empathy, adaptability, and resilience, we prepare our students to navigate the complexities of the modern business world with confidence and integrity.

What strategies contribute to EADA being ranked among the top 25 business schools?

We have consistently emphasized that rankings are a byproduct, not our primary goal. As EADA marks nearly two decades of high rankings in 2025, we underscore the significance of our strategic clarity. While rankings reflect our strategic direction, our focus remains on globalization, evident in our international faculty and diverse student body. Our aim is global excellence, achieved through comprehensive training and recruitment assistance. Students’ career development significantly impacts our rankings, so we ensure exemplary performance by providing quality training and evaluating programs in collaboration with international partners, fostering strong connections with students and alumni.

EADA students enjoy a 95% employability rate within three months. What are the main factors contributing to this?

Our high employability rates highlight our dedication to comprehensive student preparation. We prioritize providing students with technical skills and robust leadership foundations, acknowledging the evolving role of managers in fostering positive change. Our focus on holistic development ensures students excel professionally while understanding their broader organizational impact. Employers now prioritize candidates with leadership skills and a dedication to positive change, qualities our graduates excel in, making them highly desirable. With strong alumni networks and industry connections, our students benefit from enhanced job placement opportunities, creating a mutually beneficial cycle of success. We prioritize cultivating individuals who not only excel professionally but also positively impact the organizations they join.

How do you promote sustainability to align with contemporary business models?

Today’s challenges require more than government intervention; businesses must also step up. Managers, in particular, play a vital role in driving positive change. Our institution focuses on educating individuals about the broad impact of their decisions across supply chains and organizational governance. We advocate for a triple bottom line approach, balancing profit with people and planet. As pioneers in sustainability education, we prioritize human-centric leadership development alongside economic, social, and environmental considerations. When discussing environmental, social, and governance (ESG) principles, it is crucial to remember that sustainability is more than just environmental concerns. It involves a holistic approach that includes personal leadership, team management, organizational leadership, and societal impact. As we navigate the urgent need for global leadership, we must begin with self-awareness and introspection. By understanding ourselves and our actions’ broader implications, we can drive meaningful change that benefits both people and the planet.

How do you promote the Spanish brand to foreigners?

In our industry, cities matter more than countries. Barcelona’s significance is paramount due to its business education hub status with three top schools, making it popular with candidates. With over 97% of students from abroad, our diverse student body spanning 70-plus countries sets us apart. We focus our promotional efforts on Barcelona rather than Spain, understanding that candidates prioritize the city they will be based in, competing on a city level rather than a national one.

Regarding digitalization, EADA offers various programs integrating technology systems. What are the essential digital tools in today’s business world?

We are actively involved in digitalization initiatives, such as our project with the Spanish Ministry of Economic Affairs and Digital Transformation. Through this initiative, we train over 1,000 SME executives using next-generation funds. This underscores our commitment to driving digital transformation in the business world. In our masters programs, we recognize digital literacy as a fundamental skill for executives. While we offer specialized programs in areas like AI and business analytics, digital proficiency is integrated across all our courses. Executives need more than just technical skills; they must leverage digital tools effectively. In today’s business landscape, digital proficiency is essential, encompassing areas like digital marketing, online management, and understanding various digital functions.

How does remote work relate to training in digital competencies?

Remote work has fundamentally changed work dynamics, requiring a broader management mindset. We prioritize fostering a team culture that values self-sufficiency and high performance in various formats, including remote work. Our approach emphasizes clear objectives, adaptability to different environments, and delivering valued results. We track key metrics and trends through annual publications and sector-specific analyses to adapt effectively. In remote work, companies vary from fully remote to office-based models, but we advocate for a balanced approach to retain talent, especially among younger professionals, emphasizing flexibility. We believe in a middle ground that blends remote and face-to-face work, providing flexibility while preserving essential in-person interactions.

What are EADA’s main goals for 2025?

EADA is currently experiencing significant growth. Two years ago, we launched our first university career program, the Global BBA, offered exclusively in English through a partnership with Skema Business School, a global entity. This four-year program, starting in Barcelona and expanding to other campuses, offers a comprehensive education, including a double degree option in AI. With over 400 participants expected in the first three years, 98% of whom are international students, EADA is positioning itself as a leading institution also in the undergraduate space. Additionally, we’re introducing an Executive Doctorate in Business Administration to further enhance our global training offerings while maintaining our core principles of experiential learning. As part of our expansion efforts, we have recruited 10 new international professors in the past two year and have established a new campus in the heart of Barcelona, bringing our total campuses to three. Our goal is to continue diversifying our portfolio and fostering professionalization, with a focus on making a significant impact on society through our alumni network. Their contributions to the world serve as our greatest testament to success.



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