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Khaled Al Shemeili CEO, Emirates Driving Company (EDC)

UAE - Transport

Khaled Al Shemeili

CEO, Emirates Driving Company (EDC)

Bio

Khaled Al Shemeili has over 23 years of experience (19 years of it in EDC) in the leadership, strategic management, and operations fields. He has spearheaded growth strategies within governmental, semi-governmental, and public joint-stock companies in the UAE and is a member of Traffic Safety (SAAED) and the Joint Committee on Quality (Emirates Driving Company and traffic and licensing department). Al Shemeili holds an MBA in business administration from University of Derby in the UK.

“We look to embed technology and innovation in all the elements of driver education.”
EDC has been working to contribute toward safer roads in the region via driving practices and regular training.
What exactly is the mandate and vision of EDC?

EDC was established in 2000, and its operation began in 2005. Its main mission is to help customers get their driver’s license for All vehicle categories: light vehicles, heavy vehicles, motorcycle, buses, and so on. In 2021, we had 97,000 customers getting their licenses. In addition, we provide theory lessons for all categories in five languages: Arabic, English, Urdu, Pashtu, and Malayalam. We work to the highest global standards being members of the International Commission for Driver Testing (CIECA) and the European Federation of Driving Association (EFA). We have large facilities, with more than 400 cars for training and more than 500 employees across seven branches: Abu Dhabi, Al Ain, Al Sila, Al Mirfa, Madinat Zayed, Ghayathi, and Delma. Our vision is to convert our services to digital, as we have already started with online theory lessons, where our students can complete their lessons from the convenience of their homes. Our vision is to be the leader in promoting and contributing toward safer roads in the region and our mission is to work efficiently and effectively toward promoting and contributing to safer roads through innovation, collaboration, investment in new technologies, smarter operating, and delivery models. We collaborate with Abu Dhabi Police and the Ministry of Interior. They are our strategic partners when it comes to statistics and data. We also collaborate with the DMAT and ADQCC for post-licensing to ensure driving safety skills for workers and the community. We look to embed technology and innovation in all the elements of driver education and grow the business horizontally and vertically by expanding driver training to other regions and Incubations in smart mobility.

How is the EDC ensuring that it meets the international benchmark when it comes to driving practices and road safety?

EDC has been a member of the International Commission for Driver testing – CIECA since February 18, 2022. We are a part of the international platform of experts in driver testing to promote UAE achievements in road safety and building our knowledge in new testing processes. EDC joined the first physical congress after two years of online meetings in Italy in 2022. We have been an associated member of EFA since 2009. SweRoad is an establishing partner of EDC. We have also collaborated with, the Royal Society for the Prevention of Accidents in the UK on the evaluation of our training program and the accreditation of our training institute. We also have ISO certification of quality standards. Within EDC, we have introduced a smart parking system, which elevates the training quality standard for parking skills for our students. We also organizing an international driving summit in collaboration with EFA and invite international expert delegates in road safety to discus and improve road safety methods. In addition, we frequently give drivers the chance to express their opinions and share their innovative thoughts based on their long-term experiences that can be adopted, nurtured and considered in our training systems.

How exactly is the EDC engaging with sustainability?

Sustainability at EDC has quickly shifted from ad hoc corporate initiatives to becoming a strategic priority for our 2021-2023 corporate strategy. This has enhanced our existing sustainability-related initiatives while paving the way for a more focused approach. EDC became a United Nations Global Compact (UNGC) participant and voluntarily committed to the its sustainable principles form operating responsibly, reporting annually on our ongoing efforts and engaging locally where we are present. We have embedded eco-driving into our curriculum: certifying to provide eco-driving course with the aims of teaching energy efficient driving, improving road safety, saving money and fuel consumption, and enhancing the local and global environment. In practical terms we have plans to replace our training light fleet to an eco-fleet completely by 2026. We intend to be paperless by 2023 and plan to have 20% of energy supplied by solar panels in our schools in Abu Dhabi and Al Ain by 2023.

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