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SAUDI ARABIA - Transport

Khuzimah Al-Qattash

Co-Founder & Chief of Business Growth, Cabrio


A start-up entrepreneur, Khuzimah Al-Qattash has worked with multi start-ups like Nana, Hassel, Telgani, Tweeq, and WalaPlus. He has 12-plus years of experience in start-up growth and investments and digital transformation.

"When operating a start-up of our magnitude, a one-size-fits-all approach will not suffice."

Khuzimah Al-Qattash, Co-Founder & Chief of Business Growth at Cabrio, talks to TBY about the idea behind the firm, major milestones, and excellence in chauffeur services and premium travel experiences.

What is the idea behind Cabrio?

Cabrio offers a premium transportation experience, prioritizing exclusive and luxurious journeys over mere transportation. Our aim is to deliver unparalleled experience to executives and discerning tourists, facilitated by our highly trained chauffeurs, ensuring a seamless and sophisticated travel experience. While our industry is competitive, we are striving to redefine the premium segment, recognizing that what is currently considered luxury might become commonplace in the future. Our commitment lies in consistently providing this elevated level of transportation, tailored specifically for those seeking nothing short of the finest service. Beyond just drivers, our chauffeurs serve as personal assistants, creating a secure and comfortable environment for our clients. We invest in our chauffeurs’ training through our internal academy, which emphasizes understanding and meeting the unique needs of our clientele. Moreover, our partnership with Standard Cabrio contributes to maintaining the highest standards of quality, with a particular focus on our chauffeurs’ professionalism and service delivery. Currently, our fleet services are facilitated through contracts with car rental companies, allowing us to access a diverse range of vehicles; however, we acknowledge the importance of fleet expansion to meet growing demand and ensure availability. While our current reliance on suppliers can sometimes limit availability, we are actively strategizing to address this challenge and have plans in place to expand and diversify our vehicle offerings.

What have been some of the company’s major milestones?

In 2023 alone, we witnessed growth of SAR15 million—a testament to our unwavering commitment to exceeding expectations and delivering exceptional service. Our ultimate goal is for Cabrio to be synonymous with excellence in chauffeur services and premium travel experiences. We want our name to be top of mind when individuals seek unparalleled journeys and impeccable service. Cabrio’s reputation as a premier service provider is the cornerstone of our brand identity. By closely monitoring market dynamics and anticipating emerging trends, we strive to meet the evolving needs of our clientele while simultaneously driving innovation within our industry.

Can you elaborate on the challenges you anticipate encountering in the future?
Recognizing the existing challenges, particularly regarding infrastructure in Riyadh and Saudi Arabia, we acknowledge the potential hurdles ahead. The prevalence of congested roads poses a significant challenge, as it directly impacts the quality of service we strive to deliver. Despite this external factor being beyond our control, we remain committed to finding innovative solutions to mitigate its effects on customer satisfaction. Our strategy to overcome these infrastructure-related challenges revolves around proactive measures aimed at enhancing the overall customer experience. This includes leveraging advanced technologies to optimize route planning and minimize travel time in congested areas. Additionally, we prioritize ongoing communication with the relevant authorities to advocate for improvements in infrastructure and traffic management. Furthermore, we continuously invest in the professional development of our chauffeurs, equipping them with the skills and knowledge necessary to navigate challenging road conditions efficiently and safely. By focusing on proactive problem-solving and maintaining a customer-centric approach, we aim to mitigate the impact of infrastructure challenges and uphold our commitment to delivering exceptional service.

What strategies do you employ to raise awareness of Cabrio’s vision amidst significant transformations within the local market?

When operating a start-up of our magnitude, a one-size-fits-all approach will not suffice. It is imperative to adopt a strategic and targeted approach. Given our status as a relatively new player in the industry, establishing personal connections is key. We serve as the face of the company, leveraging our networks to attract new customers, foster referrals, and cultivate partnerships. We aim to create a community around Cabrio, engaging stakeholders in meaningful dialogue and collaboration. Word-of-mouth remains a foundational element of our marketing strategy, as satisfied customers become our most effective advocates. Moreover, we actively engage with the start-up ecosystem, showcasing Cabrio’s presence and potential value to entrepreneurs and innovators. By positioning ourselves as a provider of exclusive experiences, we inspire curiosity and desire among our target audience, encouraging them to experience Cabrio firsthand. Ultimately, our goal is to cultivate a sense of exclusivity and intrigue, enticing individuals to explore our unique offerings.

What are the company’s targets, priorities, and objectives for 2024?

In 2024, our primary objective is to be a leader in Riyadh and enter Dubai. Our strategic plans include leveraging cutting-edge technology to facilitate this expansion, streamlining operations and enhancing the overall customer experience. Furthermore, we aim to enhance our service offering by integrating complementary platforms and services, thereby providing customers with a comprehensive and seamless premium experience. While expanding internationally remains a priority, we are equally committed to sustaining and strengthening our presence in the Saudi market. We recognize the immense potential within the Kingdom and are confident in our strategy, particularly our emphasis on the professionalism and quality of our chauffeurs. Ultimately, our goal for 2024 is to solidify our position as a leader in the transportation industry, both domestically and globally. We are optimistic about the opportunities ahead and are dedicated to delivering unparalleled service that exceeds customer expectations.



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