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UAE, UAE, ABU DHABI - Transport

Mohamed Al Momani

General Manager, Emirates Motor Company (EMC)


Mohammed Al Momani is the General Manager for Emirates Motor Company, the authorized general distributor for Mercedes-Benz in Abu Dhabi and a member of the Al Fahim Group. He is also the General Manager of Eastern Motors LLC. Al Momani brings 20 years of experience within the automotive industry. He has extensive knowledge and expertise in all automotive aspects and across multiple regional markets. During his first year as Acting General Manager at Emirates Motor Company, Al Momani secured the Mercedes-Benz General Distributor of the Year Award 2021, which is recognized by Mercedes-Benz Middle East.

"We represent the brand of Mercedes-Benz and are aligned with Mercedes-Benz’s strategy and vision."
Mohamed Al Momani is General Manager of Emirates Motor Company (EMC).
What is EMC’s formula to ensure customer satisfaction and excellence?

We represent the brand of Mercedes-Benz and are aligned with Mercedes-Benz’s strategy and vision. We present the luxury aspects of the brand and all the accompanying expectations for our customers. The customer experience is essential. In addition, we are aligned with Abu Dhabi’s vision to engage with customers’ needs and requirements. We are a part of the local culture and community as well.

As the flagship company of the Al Fahim Group, EMC Mercedes-Benz has been in Abu Dhabi since 1962. What have been the major highlights of this journey?

It has been a long journey since the Al Fahim Group started the business from scratch. The Al Fahim business has also diversified into automotive, real estate, hotels, and oil and gas. Al Fahim Group and its business unit, Emirates Motor Company is aligned with the growth and development of its people and facilities. We have multiple showrooms in Abu Dhabi that were renovated in 2009 and 2014, as well as 2021 and currently this year. In April 2022, we opened the first boutique for Mercedes-Benz lifestyle accessories and cars. We are renovating our other facilities, which include the Marina Mall branch and the Musaffah Service Reception, to present EMC in the best light regarding our growth, development, and people. The Airport Road showroom hosts the largest AMG performance center and only Maybach lounge in the region that was launched in June 2022. EMC also provides after-sales services and genuine spare parts for the Emirate of Abu Dhabi as we believe that customer satisfaction should remain consistently high even after purchasing their vehicle.

How has EMC updated itself in line with changes in its target customers?

After the pandemic, we have seen diversification in our customers profile and noticed that the younger generation has stepped into the market with strong buying power, which also allows us to look into our internal processes and digitalize the customer experience and journey even further. EMC has also introduced an e-commerce platform that allows customers to put a deposit in with a click of a button to create a more efficient process for those who cannot visit the showroom.



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