The Business Year

Eduardo Mellado Rodrí­guez

MEXICO - Real Estate & Construction

Moving on Up

New Developments and Commercial Director, Cápitel Desarrollos

Bio

Eduardo Mellado Rodrí­guez has been part of Grupo Cápitel since 2010. He has been involved in strategic planning, new projects, and commercial departments. He coordinates teams in more than five cities around Mexico, guaranteeing the continuity of developing new projects and the commercialization of the entire projects. He graduated from the University of Texas at Austin as a mechanical engineer, with minors in general management and finance from Stanford University and UT, respectively. He also holds an MBA from IPADE Business School.

Grupo Cí pitel provides the financing necessary for building the future of Mexican real estate, including mixed-use offerings.

How has the portfolio of Cápitel Desarrollos developed over the years?

We have 30 years of experience in the real estate business, having developed more than 70 projects located in 10 cities throughout Mexico. We have developed industrial spaces, hotels, office buildings, apartments, shopping plazas, single-family neighborhoods, medical centers, and mixed-use developments. We are currently mostly focused on mixed-use buildings that satisfy the market’s real estate needs and help improve the quality of life. We offer spaces where people can work, eat, receive medical attention, have fun, and so on. Our buildings are real shared benefits collaborative communities where people network and form business relationships. For example, Azuna Cancún has 16 floors for offices, four floors for medical offices, and four floors for commercial spaces. Another example is Centralia Cancún, a mixed-use development that includes offices, a commercial and services plaza, a hotel, and an industrial park with buildings that can be adapted into industrial offices. These industrial offices are modern premises for the production industry where in the same place there can be production capacity as well as a sales show room or an office. Our project offices are located in Monterrey, Hermosillo, Querétaro, Mérida, and Cancún and they coordinate projects in seven cities.

Given Mexico’s highly competitive environment in the real estate market, how can developers work to differentiate their services?

Grupo Cápitel throughout its five subsidiaries offers the CÁPITEL 360° Service, an integrated real estate service that starts form land acquisition, to the operation, occupation and management of real estate space. Cápitel Desarrollos develops the projects, from land acquisition to the first round sales, Cápitel Properties runs a real estate investment fund and leased assets, and Cápitel Connect is a marketing and real estate brokerage company that commercializes both its own and third-party buildings. Redwood Property Management is a property management company that helps increase the property value by managing the properties operation and maintaining high occupancy. Last but not least, we have NEX Offices, our business and coworking space centers, where we offer serviced offices for lease including co-working spaces and virtual offices in our six centers in four cities. By 2020, we will have at least three new centers in Cancún and San Luis Potosí­, and Monterrey. Our mission is to develop high-quality real estate that provides great value to its owners and all who visit them. This allows us to keep developing back to back projects with high returns to our investors. The last 15 projects we have done in the last 10 years have produced a yearly ROI of 23% on average and an average occupancy of 94.7%.

What are Cápitel Desarrollos’ plans for 2019-2020?

We currently have four projects under development, and two different ones are about to start. Moreover, we have land reserves that can hold at least four new mixed-use developments. These six projects will be completed between 2019 and 2020. Grupo Cápitel wants to continue growing. We form strategic alliances in the cities where we are, and we want to keep in touch with governments to continue with their help, developing high-quality urban infrastructure for the local communities.

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