PORTUGAL - Health & Education
General Manager, Jaba Recordati
Nelson Pires has been General Manager of Jaba Recordati since 2010 and holds over 30 years of experience in the pharma industry. He is President of Marquês de Pombal Foundation and a member of the board of Apifarma. Pires is also author of the book “POLCI- alphabet of leadership” and a member of editorial council of Executive Digest Magazine. He has published over 250 articles of opinion about leadership and management. Pires holds a degree in law, an eMBA in management and post graduate degree in marketing with a specialization in pharma management.
Jaba Recordati is an Italian pharmaceutical company founded in 1926 headquartered in Milan. It has been present in Portugal since 2006 when it acquired a local player, and since then, we have managed the group as a multinational. We have two different businesses, one for primary care and the other focused on orphan drugs for rare diseases. The latter is not managed in Portugal, but Madrid. Primary care is the main business line, representing 70% of the entire group and 95% of our business in Portugal. We are focused on cardiovascular, urology, pain relief, and OTCs and have some of the market-leading references in each of these areas.
At a national level, following the headquarters strategy, first comes organic growth. We have new products under patent and still maintain a fairly strong presence in promotion directed to doctors. We have one of the largest sales forces in the Portuguese market. We pursue organic growth through existing products under patent or data protection. We also have new products that can come from two different sources: Recordati and via our partnerships with other companies such as Novartis. We form agreements to promote their product in this area.
First, we are a flexible company, with 22 agreements established in Portugal, with Japanese, American, Swiss, French, and Spanish companies. The second point is that we follow a strict ethical code which means that we guarantee our partners that they will have no problems in terms of regulation, legislation, or ethical issues. Third, our arrangement provides a win-win solution. So basically, what we do is offer diverse services and marketing solutions. Finally, we offer a digital footprint due to our active presence in that medium. We offer the services that most multinationals dedicate to primary care as they are particularly focused on the hospital business. Increased of course by a strong brand that all HCPs recognize. Those three make us an interesting partner for the future.
Recordati plays an essential role for international pharmaceutical companies that want to expand their influence and their reach in Europe and other countries. Partnerships with other multinationals are an interesting avenue for business. The multinational splits the world into two. Companies in America or Asia want a reliable partner for each area. Sometimes they want a global partner, sometimes a reliable one for Europe, and most of them keep their products in Asia. Recordati can add that value because we are becoming a transversal organization. We are focused and are an outstanding commercial organization, with a leader footprint. We have also developed our skills in R&D considerably since 1980. Because of the program with rare diseases, we have become more efficient in meeting the needs of entrant pharmaceutical players.
According to our CEO disclosure, we will continue to work on rare diseases because that’s where we have focused our innovation investment. On the primary care side, we will continue to be primarily a partner in Europe, and we intend to remain a reliable and solid partner in the future. We will remain focused on the areas where we are strong, and our main driver is that we have several manufacturing plants in Europe. We are becoming a green company and aim to be a zero-carbon company within the next five years. We are becoming a more responsible company, and are quite focused on ESG, giving maximum value to shareholders, but in reality, all stakeholders.
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