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UAE, UAE, ABU DHABI - Transport

Noura Al Dhaheri

CEO, Digital Cluster, AD Ports Group


Noura Al Dhaheri is the CEO of the Digital Cluster at AD Ports Group. Under her stewardship, the Digital Cluster plays an integral role in the global digital transformation of the trade and logistics sectors. She is also the CEO of Maqta Gateway and has led the business since its establishment in 2014, implementing theregion’s first purpose built Port Community System, and developing & operating the Advanced Trade & Logistics Platform, under the supervision of the Abu Dhabi Department of Economic Development. She has introduced innovative digital logistics solutions, such as Margo Hub, the UAE’s integrated digital marketplace for logistics. Her contributions to the maritime sector have been recognised through number accolades, including Enterpreneur of the Year and the Woman in Shipping Award. She holds a graduate degree in Software Engineering Systems, an MSc. and PhD.

Digital Cluster has implemented integrated digital solutions, established virtual trade corridors, and launched an advanced trade and logistics platform for trade integration in a bid to encourage more innovation and […]
Digital Cluster has implemented integrated digital solutions, established virtual trade corridors, and launched an advanced trade and logistics platform for trade integration in a bid to encourage more innovation and sustainable practices in the industry.
Digital Cluster, the digital arm of AD Ports Group, fast-tracks innovation through smart solutions in the trade and logistics industry. What assessments have been crucial for the development of new services and more sustainable practices?

Digital transformation—characterized by advances in automation, AI, and machine learning—has created enormous opportunities for how supply chains, trade, and logistics work. Designed to catalyze and streamline global trade through integrated digital solutions, the Digital Cluster’s work has cemented the Group’s fast-growing global reputation as an international end-to-end maritime and logistics provider. With double-digit revenue growth in 2022 through its solutions, the Digital Cluster is primed to accelerate global digital transformation of the trade and logistics sector. On a macro level, the cluster is committed to helping countries build supply chain resilience into the broader logistics industry. The establishment of new virtual trade corridor with Kuwait digitizes customs clearance and shipment deliveries, providing tangible benefits to importers and exporters in Kuwait and the UAE while enhancing security and realizing new levels of efficiency. Furthermore, through proprietary licensing management system, vessel management, a single-window approach, and advanced payment gateway capabilities, the cluster is all set to accelerate the global digital port transformation. Our digital solutions paved the way for the launch of the Aqaba Cruise Terminal in Jordan, the first outside the UAE. The move bolsters the coastal city’s position as a regional tourism center and gateway for travelers visiting the Red Sea. From bookings to regulatory alignment, maintenance, and tracking, our solutions are designed to enable business success and economic development in the UAE. A prime example is the single window solution, the Advanced Trade & Logistics Platform (ATLP), which integrates 60 public and private entities in Abu Dhabi and the UAE, offering 700+ services to Abu Dhabi’s trade community.

How does ATLP enhance trade for Abu Dhabi and the UAE?

Single-window solutions reduce supply chain barriers by serving as a unified digital interface, interlinking the complex trade stakeholder ecosystem and facilitating standardized, accurate information. Per estimates by PwC, reducing supply chain barriers can result in a massive 8.5% increase in GDP for Middle Eastern countries. As Abu Dhabi’s official single window for trade, the ATLP, developed and operated by Maqta Gateway under the supervision of the Abu Dhabi Department of Economic Development, digitizes and integrates trade through sea, land (rail and roads), air, industrial, and free zones in Abu Dhabi. Enabling transparency, predictability, simplified procedures, and efficiency for cross-border business operations, the platform is predicted to aid an AED142 billion increase in Abu Dhabi’s exports, an AED111 billion increase in Abu Dhabi’s imports, and add AED127 billion to Abu Dhabi’s GDP by 2030. Besides making business easier through accelerated access to global markets for small and medium enterprises, the ATLP is enabling government entities via enhanced compliance and improved efficiency across all trade transactions, while adopting ESG principles and enjoying ready access to trade data. To date, ATLP has enabled over 1.75 million tons of CO2 reduction and eliminated millions of physical visits.

Digital Cluster’s Maqta Gateway partnered with Emirates Post Group and Sky Go to provide aerial drone delivery and other services. What new solutions can we expect from this partnership from the Digital Cluster?

Through the strategic partnership with Emirates Post Group and the aerial logistics service provider, SkyGo, the Cluster will pilot a drone delivery service with the aim of providing sustainable, user-friendly services that can rapidly carry vital medical supplies and urgent documents while providing real-time tracking. Besides, the partnership will explore opportunities to enhance efficiencies in terminal-to-vessel delivery, 3D mapping, surveillance, and more in order to deliver next-generation digital trade solutions to ports, maritime, industrial zones, and logistics sectors.



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