Nuno Lima

TBY talks to Nuno Lima, CEO of Dalima, about changes in the country, growth prospects for this year, and expansion into new markets.

What developments has the company gone through in the last few years?

In recent years, Dalima has undergone significant growth and transformation. We’ve expanded our network and upgraded more than 80% of our hardware, consistently introducing new models and technologies every two years to enhance quality and control. Our efforts have not only driven substantial expansion but also improved management and received positive market response. Our operations are concentrated in the Maputo area, the hub of our financial decision-making. We specialize in bringing clients closer to their customers through targeted advertising and comprehensive support tools. Additionally, we develop effective strategies and content, maintaining a leading edge by being the first in southern Africa to introduce 3D screens. Dalima creates 90% of the content displayed on our screens and has been actively involved in numerous social responsibility projects. The post-COVID-19 era has marked a significant shift in advertising strategies. While television remains predominant, with Mozambique hosting 16 open channels and additional satellite services, the advertising focus is diversifying. We pride ourselves on cultivating long-term relationships with our clients, ensuring sustained success and growth. Our business also includes a rental division, expanding our service offerings. Despite the modest national economic growth, Dalima has consistently achieved substantial annual growth, with a 30% increase in 2023 and an anticipated 28% in 2024. We continue to innovate and expand our services, including static billboards, to stay ahead of the competition.

What do you expect from the sector’s future in Mozambique?

The future of the sector in Mozambique appears very promising, especially given the dynamic nature of the market and the inherent potential of the region. As Maputo and Mozambique continue to develop, there are abundant opportunities for growth and innovation in various industries, including advertising and media. Being strategically positioned in this evolving market, your company is well-prepared to adapt to rapid changes driven by emerging trends. This readiness not only positions you as a significant player in the industry but also highlights the importance of maintaining a positive and patient approach. The passion driving your operations is a crucial asset, enabling you to navigate through the complexities and fluctuations of the market. By continuing to engage with and adapt to the latest trends, your company is poised to make a substantial impact and be a part of Mozambique’s promising future. This forward-thinking attitude and commitment to growth are key to not just surviving but thriving in the dynamic landscape of Mozambique’s economy.

Do you plan to expand into other countries in the region?

At Dalima, our strategy is to initially focus on thoroughly understanding and mastering the local markets where we choose to operate. Before considering expansion into other countries in the region, we are concentrating on ensuring that we deliver the highest quality content and most advanced screen technology, such as our upgrade from LED to SMD screens with enhanced color quality. This commitment to excellence in our offerings and understanding local preferences is essential as we prepare to enter new markets like Angola. Our approach is to solidify our presence and leadership in each new market, leveraging our unique capabilities and innovations, before expanding further. We are dedicated to setting a strong foundation that ensures we maintain our competitive advantage and high standards across all regions.

What are your plans for the year?

As Dalima celebrates its 15th anniversary, we are excited to launch a comprehensive series of actions that reflect both our heritage and our future. This year, we are implementing significant updates across all our services, introducing new information and dynamics, and enhancing our design language with advanced AI technologies.