SAUDI ARABIA - Economy
CEO, Proven SA
Bio
Omer Saleem is an experienced strategist and seasoned business leader who brings together innovation, talent, and operational efficiency. He has a demonstrated history of developing several businesses from initial concept and seeing them through from implementation to growth successfully. His financial experience aids him in creating value for clients through unique solutions derived from operational and financial analysis. His managerial, operational, and financial skills have contributed to the success of multiple organizations and brands and has raised his profile across the GCC.
As part of Proven’s growth strategy, we divested our corporate immigration business to our long-time partner TMF Group last year. With TMF Group’s global footprint in 95 countries, this divestiture strengthens our long-term partnership, allowing Proven to focus on expanding our managed services and outsourcing business. Our current offerings include deploying subject matter experts and knowledge resources to enhance client operations and projects. Proven Arabia, as a group, integrates advanced technologies, such as intelligent automation through RPA, AR & VR solutions, and natural language processing engines for Arabic. We are now committed to infusing more technology into our solutions to further streamline and enhance our services. This approach allows us to offer innovative, tech-driven solutions that meet the evolving needs of our clients. Our strategy leverages Proven Arabia’s existing organizational infrastructure and resources, combined with TMF’s global network, to expand our service offerings both vertically and horizontally for Saudi clients. As the Saudi market matures, managed services are becoming essential to operational strategies. We aim to partner with clients to provide best-in-class solutions, enhancing efficiency and addressing challenges in managing resource capacity and knowledge requirements. Moreover, Proven is exploring new horizons by expanding our resource outsourcing and recruitment services. We are innovating to provide more customized and technologically advanced solutions that cater to diverse client needs. This expansion is not just about growth; it’s about revolutionizing how we support our clients in navigating their strategic objectives. Working with TMF Group provides us with a unique opportunity by granting access to inbound demand for KSA from over 95 jurisdictions. Our focus is on educating global markets about the potential of the Saudi market and the opportunities it offers across multiple sectors. By doing so, we are not only expanding our footprint but also contributing to the broader economic growth of the region.
The Saudi business environment is in a state of dynamic evolution, posing both challenges and opportunities. Businesses entering this market or expanding within it must adopt a proactive stance towards operational efficiency and regulatory compliance, which is where Proven and TMF Group excel. We provide a buffer against the complexities of regulatory changes, which, if not anticipated, can become obstacles to business operations. Our strategy involves not just responding to changes, but anticipating them. This proactive approach has proven essential, especially with recent shifts in labor laws and systems integrations like Qiwa and GOSI. It is not just about adapting to changes, but turning them into opportunities for strategic advancement.
Our digital transformation strategy is robust, focusing heavily on integrating cutting-edge technologies to streamline operations and enhance service delivery. On the PROVEN side, we have revamped our systems to create a more unified platform that simplifies compliance management and enhances interaction between clients and our team. This platform facilitates seamless updates and requests for services or documents, which improves operational efficiency. For TMF, managing extensive data across a global network necessitates sophisticated solutions. We are employing large language models to navigate the complexities of data privacy laws while extracting valuable insights from vast data sets. These technologies allow us to quickly synthesize information, identifying trends that inform strategic decisions.
As we look towards 2025, Proven is poised to expand its service offerings. We are focusing on providing deeper levels of engagement through our managed services. These services will be ever more customized around client requirements and needs. We are structuring our service delivery to allow the design and implementation of boutique solutions. Client are in need of flexibility when it comes to managing their human capital capabilities and capacity especially within the knowledge and professional services sectors. Our solutions will allow them to remain agile in terms of deploying and engaging their human capital.
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SAUDI ARABIA - Tourism
Interview
Director, UN Tourism Regional Office for the Middle East