Enrique Vargas Alcazar
General Manager, Distribuidora Nissan
AFTER SALES
We have been operating in Colombia since 1959, and we know consumers’ needs in terms of after-sales services. Therefore, we do not hesitate when investing large amounts of money in our after-sales departments and services.
PLANNED INVESTMENT
Colombia has lower motorization levels than countries such as Peru and Chile, and that represents a unique opportunity. If the country materializes all the infrastructure projects and investments it plans, the industry could easily reach a sales figure of 450,000 units per year.
GOOD RECORD
We expect to close 2013 with something around 300,000 sales. Overall, I believe it will be another key year for the industry, which has enjoyed a couple of very good years.
Patricio A. Stocker
General Manager, Motorysa
SALES AFFECTED
We expect to improve our sales by around10% in a struggling market environment. However, our business is very affected by the Japanese yen, which had a strong impact in past years with its revaluation.
NEW CARS
In Colombia, car dealerships make most of their profits through new car sales. If you compare this with a typical car dealership in the US, they make most of their profit with used cars and after-sales.
BETTER & CLEANER
The vision for the country’s automotive business is that it still has a long way to go. Growth can be accomplished through better infrastructure and probably by measures that support and create incentives for cleaner technology.
Luis Fernando Peláez
General Director, Luis Fernando Peláez
LOCAL CONTENT
Our cars are comprised of around 30%-32% local content. Our goal is to increase this to 60%-65%, to be in line with Mexico or Brazil. If the company wants to achieve this, it needs local suppliers to be more competitive.
ISSUE OF COMPETITION
Renault is in first place in terms of quality, cost, and productivity in the Americas, but we still need to improve the issues of competitiveness in local parts and logistics.
A KEY SECTOR
The authorities are open to negotiations, and they are working on a policy that will develop the automotive market. Our sector is extremely important for the Colombian government because we provide employment as well as technology. We are suppliers and dealers.
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