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KUWAIT - Tourism

Pedro Ferreira

General Manager, C Club & ARGAN Albida’a Club, Kuwait

Bio

Pedro Ferreira is General Manager of the health clubs of the ARGAN Group in Kuwait. He is a board member of the Portuguese Business Council of Kuwait and has been a university professor since 2019. He is working on his PhD in corporate governance at University Institute of Lisbon and holds a master’s degree in business management with a published thesis on negotiation and cultural frameworks.

"Albida’a Club is the perfect family destination in Kuwait and adds to our company portfolio a family-based solution that does not exist in Kuwait."
Building on its success and customer loyalty of C Club, ARGAN has developed the premium wellness and family-based destination in Kuwait—Albida’a Club.
What is C Club’s mission, and what does if offer to the fitness market in Kuwait?

C Club lives up to its creation by Engineer Khalid Al Mashaan, CEO of ALARGAN International Real Estate Company, as a premium lifestyle club that yields a quiet, secluded family retreat, away from the city and yet, in the heart of Kuwait. We introduce a holistic approach to wellbeing with a luxurious state-of-the-art facility and equipment designed to integrate any type of training. In parallel, our members can relax by our infinity pool facing the beautiful Gulf Sea or rejuvenate at our spa amenities that all result in the perfect hideaway that protects the privacy of our dignitaries, celebrities, and C-suite members. Our core values are Vitality | Energy | Serenity, and they reflect the fundamental beliefs that guide our team and our members daily.

What competitive edge does the C Club offer the market in Kuwait?

Nowadays, with the increasing access to information through technology, anybody can replicate exercises, download programs and workout recipes, or invest in large amounts in machines and infrastructure; however, at C Club, our main competitive edge stands on the value of our team’s human capital that displays a tremendous amount of talent and leads daily by example with authenticity. It is the inimitable value of each one of our team members that has enabled us to build not just trust but also a high level of commitment with our members that see C Club as their second home. At C Club, we offer an uncontested space in Kuwait’s market. To develop the quality of our success, we need to constantly reflect and learn from what we did that generated a positive difference so that we can then repeat those actions with a systematic approach and define our own benchmarks without losing track of what happens locally and internationally in the industry.

And where does ARGAN Albida’a Club fit in the market in Kuwait?
Kuwait is a family-based country, and ARGAN Albida’a Club is designed to answer to the needs of families that want to find a place where they can enjoy their time to the fullest. Our core experience stands on a club that offers families the opportunity to enjoy a health club and, at the same time, have their children in a safe environment that contributes to their development not just with physical activities but also with educational STEM-based activities. After that, they are able to enjoy a nice meal in one of our three restaurants facing our three swimming pools or by our magnificent beach area. Albida’a Club is the perfect family destination in Kuwait and adds to our company portfolio a family-based solution that does not exist in Kuwait.
Can you tell us more about the current projects in the works?

With the launch of ARGAN Albida’a Club we enlarged our Club’s portfolio to cater to families in Kuwait. Until the end of 2022, we will launch C Studio as a part of our exciting boutique concept with four different workout matrixes including an amazing cycling studio. We are currently developing a member’s app that we will launch until the end of the year with CRM tools to be able to take informed decisions and focus on what we believe in: providing the best service to our members. For that, we need to follow the old saying “You need to measure what you manage” and be able to gather qualitative and quantitative data. We are in the final stage of closing our partnership with Nike, and we just launched an amazing new F&B concept at C Club called Backyard. We are also enhancing the group exercise portfolio of our clubs, and we will continue to work with official entities on sports and cultural events that can be supported by our clubs’ strengths.

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