SAUDI ARABIA - Industry
Managing Director, Red Sea Cable Company (RESCAB)
Rajesh Seth is a chartered accountant from India, having over 36 years of experience in the industry in various positions in India and abroad. He is also former deputy director of the Institute of Chartered Accountants of India. He is currently managing director of the Red Sea Cable Co. and is part of the strategic management team of Al-Abdullatif Group.
Al-Abdullatif Group is involved in industrial activities and real estate. As a significant player in the industry, we manufacture and trade carpets, industrial textiles, cables, cement, chemicals, floor coverings, and furniture. We found that despite cables being a separate product entity for us, they also fit into the product lines for real estate and development. Therefore, given the group’s strategy to be one of the strong players in infrastructure, we added cable to our portfolio. We started in 2008 as a power cable manufacturing company with low voltage aluminum and copper cables. In 2013, we decided to go into medium-voltage power cables, since we identified an opportunity in this segment.
We have always been cautious of the waste generated by any of our business ventures. Waste should be kept to a minimum, since we are using plastic and man-made fibers in processes. Where metal is concerned, you can recover 100%, but materials such as XLPE and PVC cannot be recovered 100%. We use an in-house in-line facility that reprocesses these non-recyclable materials and utilizes them to ensure minimum waste. We consider environment protection as our corporate social responsibility and apply techniques that are cost effective and environmentally friendly.
RESCAB is mainly focusing on intelligent information system to help process control at various production stages. Market demands are regularly evaluated to ensure product enhancements. The requirements of the cables for various sectors, such as oil and gas, are entirely different from power transmission cables. Our technical team in association with marketing team continues to explore the best way to produce, enhance the product line, and absorb the technology in our daily operations. Customer being at the center, we use IT technologies to ensure faster response and quick service.
As a group, we have been working on the real estate sector, and we are looking at developing beachside residential and commercial buildings in a large area. We are currently in the concept building stage, and we see this as an opportunity because we have identified growth potential in Saudi Arabia in this segment. The trends in the Kingdom are extremely encouraging for the development of residences and allied facilities.
We have been exporting to Sudan, Yemen, Iraq, and Jordan. As a matter of fact, the current demography of the Middle East has led to export needs wherever a rebuilding or reconstruction process is underway. That is the focus for the next few years: to have a greater presence in GCC countries and fulfill the demand in the construction segment. Demand is increasing for power cables for residential and power distribution sectors. Meanwhile, Iraq and Sudan have high demands for medium-voltage cables.
Our focus is to be the quality suppliers for the Saudi Electricity Company and the ministries. RESCAB is an entity that is ready for any project of any size and in which it can participate as an equity partner or a technology partner. In addition to aligning with Vision 2030, we are developing local products with our manufacturing partners in order to help them find ways to develop technology so we can produce these products locally. Finally, we are trying to identify internally areas where we can vertically integrate business, so as to have a greater dependence on products manufactured in Saudi Arabia.
SAUDI ARABIA - Industry
Governor, Saudi Standards, Metrology and Quality Organization (SASO)
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