Read All Over

Mercado Media Network has several international alliances and subscribers in Puerto Rico, Miami, and New York. How has your international readership grown over the last year?

Our readership is constantly growing; over the past two years alone it has grown by 35%. We are working in subscriptions with altogether new technologies, which has helped new subscribers find our products in digital format; hence, there is an increase in the number of readers.

You had recently launched a new product called Mercado Exchange. How has this expansion allowed Mercado Media Network to break into new market segments?

Exchange Market is a new business line that has driven the company to offer a complement to our editorial content. The performance of seminars, meetings, and golf tournaments have definitely strengthened our leadership in the local market and has introduced us to a new business line that customers were actually demanding.

What new market segments is Mercado Media Network looking to break into next?

By 2017, we will return to the health sector with our product called Medihealth. Also, we will keep working on the digital platform to positively affect our grow.

With the heavy trend toward the digitalization of media, how does Mercado Media Network still make its physical distribution valuable to its readers?

Our editorial content has adapted to digitalization for the new markets. For traditional subscribers, the fact of receiving a physical magazine has a lot of value, because along with the subscription come interesting promotional packages that offer many benefits, in addition to receiving the best editorial content on the market. Our products offer high-quality local and international content.

What digital strategies will be necessary for Mercado Media Network to retain its leading position in the publishing market?

Our market leadership remains solid, and we are devleoping digital strategies to complement our brand, which has great market penetration.

What will be Mercado Media Network’s main goals in 2017?

In 2017, we are planning to keep the company growing at a sustained pace. That said, the crossover of our main brand Revista Mercado to the Spanish-speaking market will be our primary target, in addition to several major events that will continue supporting our company.