The Business Year

Jaime Langa

MOZAMBIQUE - Telecoms & IT

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Director, Notí­cias

Bio

Jaime Langa studied Business Management at Instituto Superior de Ciíªncias e Tecnologia de Moçambique (ISCTEM), and holds a Master’s degree in Business Law from Universidade Nova de Lisboa. He is a well-known businessman and has been Director of Notí­cias for close to two years. From 2009 to 2013 he was also Counselor of Business activities for the Municipality of Matola.

TBY talks to Jaime Langa, Director of Notí­cias, on growth priorities, young journalists in Mozambique, and what makes the newspaper stand out.

What priorities have you set for Notí­cias in Mozambique for the next two years?

Notí­cias is now 89 years old, and was therefore established prior to independence. One of my main focuses is for Notí­cias to be the main opinion maker in our society in educating people, and consolidate our presence nationwide. We also plan to execute a social responsibility project with the government to promote newspaper reading in schools.

How would you describe the growth of the newspaper over recent years?

The newspaper is growing, and were it possible, I would send it to every household daily, free of charge. Not all Mozambicans have the money to buy a newspaper, but our website does provide the PDF version at no cost. Today, the use of of technology and communication is developing very rapidly not least with the platforms of Facebook, and Instagram, and Notí­cias is already involved in that. Notí­cias is already present on Facebook. There is a platform for newspapers, phones and iPad. I now see how many people read my article when I publish it, and how many people liked it or didn’t. New technologies give us access to that type of information and allow us to make strategic management decisions according to feedback from readers.

How has interaction with the readership changed journalism in Mozambique?

It has changed considerably because journalism is not a solo experience, but dependent upon the needs and wants of readers. Fundamental to it all is the timely and accurate delivery of sourced facts. Meanwhile, we are currently building a studio dedicated to interviews that will appear on our website to bring our readers inside the newspaper.

How would you describe the new generation of journalists coming up from the universities in Mozambique?

At Notí­cias, we have people with 35 to 40 years of journalistic experience, who did not originally study journalism. On the other hand, we have the newcomers from the university, which together makes for the best of both worlds. Today Notí­cias employs 400 people, almost 150 of whom are journalists. It is my role to be open to newcomers with fresh ideas.

What differentiates Notí­cias from other newspapers in the country?

Firstly, we are committed to delivering the truth on which our readers can formulate their own ideas on what is happening in Mozambique. The 56 pages of our newspaper represent the country’s information source. Secondly, we provide daily information for provinces. Not all newspapers can do this, and those who wish to be informed about the country in general turn to our paper.

What is your vision for the company for the next ten years?

Notí­cias is not an island, but a sector. Our objective in five, not 10 years, is to launch a TV channel that would ultimately become like the CNN or BBC of Mozambique.

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