Adriana Suárez
Invest in Bogotá, Executive Director
OUR SUCCESS
Our success was primarily due to fact that the quality of service we provide focuses on understanding business needs and helping to reduce investors’ time. A second factor is the high quality of information that we provide.
CONNECTIVITY
Colombia is a country that is strategically located in the middle of the continent, with easy access to the US, Canada, and South America. As for Bogotá, connectivity is key. We are the hub for passengers and cargo in Colombia, and that is very important.
TAILOR MADE
We support investors with information, reducing the time it takes for companies to find opportunities and set up in Colombia. These enterprises also need access to tailor-made information.
MarÃÂa LucÃÂa Castrillón Simmonds
Manager, PropaÃÂs
INDUSTRIAL TARGETS
PropaÃÂs has conducted research in the main industrial and commercial cities of the country for several months. We meet with the main businesses to understand their activities and goals, and we talked with higher and vocational educational institutions.
GREAT OPPORTUNITIES
Agribusiness is to play a key role in Colombia’s future exports, for we are talking about goods that have great value-added that none of our competitors can meet. I believe the textile sector, leather segment, and our service industries offer some of the greatest opportunities.
FACE ON
The global market is very fast moving, and we need to help SMEs and even micro businesses to get ready to face potential challenges in the future.
Claudia Hoyos
General Manager, Claudia Hoyos
COLOMBIA IS PASSION
Colombia has been putting a great effort into promoting its image over the last five to 10 years through marketing campaigns and slogans such as “the risk is that you may want to stay,” and “Colombia is passion.”
MORE INNOVATIVE
In the following months, we will become very active at the international level, especially in markets where Colombia has commercial interests. In terms of marketing campaigns, we will be exploring both traditional media and more innovative marketing platforms.
PEACE PROSPECTS
I believe that the current state of optimism in the country and future peace prospects are enabling us to win the battle for hearts and minds, and over the years this newly established brand will undoubtedly become bigger.
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