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QA24_TO_Tawfeeq

QATAR - Tourism

Rehan Ali Syed

CEO, Tawfeeq Travel Group

Bio

Rehan Ali Syed has been part of Tawfeeq Travel Group since inception in 2008. An industry veteran with over 27 years’ experience, prior to joining Tawfeeq Travel he spent 16 years with dnata & Emirates Group in different management roles. Apart from that he has worked with BCD Travel as strategic development manager for the Middle East and with KLM Royal Dutch Airlines as revenue controller in Saudi Arabia. He has been instrumental in driving business expansion, boosting sales and performance, and starting new ventures within the group. He has a strong background in both the airline and corporate travel management industries and has worked in several countries around the Middle East including Saudi Arabia, Bahrain, and the UAE.

Tawfeeq Travel Group is committed to curating satisfying business and leisure experiences for its wide range of customers.

Tawfeeq Travel’s primary mission is to simplify travel for its clients. What strategies does it employ to achieve this?

Tawfeeq Travel’s primary mission is to simplify travel for its clients, and it employs various strategies to achieve this goal. One of these strategies is to embrace technology, recognizing its importance in modern travel. The company invests in the latest technology to ensure clients can easily book travel, access travel information, and receive real-time updates on travel-related issues. Additionally, Tawfeeq Travel provides personalized services to each client, recognizing that each traveler has unique needs. By offering tailored travel experiences, the company ensures that its clients have a hassle-free trip. Furthermore, Tawfeeq Travel offers competitive prices for its services, providing excellent value for money. This strategy ensures that clients can enjoy their travel experience without breaking the bank. Lastly, Tawfeeq Travel leverages data to enhance its services and provide insights into client preferences and behavior. This approach enables the company to anticipate client needs, customize its offerings, and provide a seamless travel experience. Overall, Tawfeeq Travel focuses on delivering the right product at the right price and ensures that its technology and infrastructure can support corporate business-es and individuals alike.

What strategies does Tawfeeq Travel use to continue to at-tract new customers?

Tawfeeq Travel employs several strategies to attract new customers, and these include a focus on social media engagement. The company has a dedicated marketing department that manages its social media platforms, with a focus on platforms like Instagram and Snapchat that are popular among Qatari citizens. Tawfeeq Travel creates compelling content and posts regularly to keep followers engaged and engages with them through meaningful conversations to build relationships. Moreover, Tawfeeq Travel is proactively exploring different segments of the market to expand its customer base. The company recognizes that providing end-to-end solutions is essential for customer satisfaction, and it is committed to meeting customer needs through its services. In summary, Tawfeeq Travel’s strategies for attracting new customers include a focus on social media engagement, the creation of compelling content, building relationships with followers, and exploring new market segments. The company’s commitment to providing end-to-end solutions is a key factor in its success in the travel industry.

Tawfeeq Travel Group recently signed an MoU with Sri Lankan State Tourism. How do such deals with international government organizations help expand the company’s operational side?

Tawfeeq Travel Group’s recent MoU with Sri Lankan State Tourism is an example of how the company’s collaborations with international government organizations help to expand its operational side. By representing a tourism board, the company can tap into new verticals of the business and approach other countries in the region. The MoU also helps to promote Tawfeeq Travel Group’s brand recognition throughout the Sri Lankan tourism industry, which in turn expands its customer base and creates new opportunities. Such collaborations provide an opportunity to manage brand positioning and to promote the company’s culture and values to other countries in the region. For instance, Tawfeeq Travel Group’s collaboration with Sri Lankan State Tourism aims to attract more tourists from Qatar. The company is developing a marketing plan that includes sending influencers to Sri Lanka, leveraging the devaluation of the Sri Lankan rupee to offer value for money to tourists. Overall, collaborations with international government organizations en-able Tawfeeq Travel Group to expand its operations, build its brand, and create new business opportunities. The company’s focus on strategic partnerships is a key factor in its success in the travel industry.

How does Tawfeeq Travel Group contribute to Qatar’s set tourism strategy for 2030 in strengthening Qatar’s position in the market as a tourist destination?

Initially, Tawfeeq Travel Group was a prominent corporate travel management company that represented American Express Travel. During the FIFA World Cup, we provided fans with 40 buses for tours, contributing to a tremendous experience. Today, we have emerged as one of the largest travel firms in the region, actively participating in roadshows conducted by Qatar Tourism Authority across the globe. Our active involvement in these events indicates our strong relationship with the government. As a leading cruise handler, we handle approximately 70% of the cruises arriving in Qatar, comprising 200,000-plus passengers.

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