EL SALVADOR - Telecoms & IT
General Manager, Giga Uno
Bio
Rene Rodriguez Villamil is a Salvadoran executive with a degree in Systems Engineering and over 30 years of extensive experience in the technology sector. He holds a Master’s degree and a Diploma in Sales and Marketing Management. He has held various managerial positions at both national and international levels, working in the United States, Honduras, Panama, and El Salvador. He has served as Marketing Manager at Xerox, Regional Sales and Marketing Manager for Xerox in Panama, and Country Manager for PBS in Honduras. Currently, he is the General Manager for Central America at GIGA, a company specializing in content services solutions in the Central American region, with operations in Colombia and Ecuador.
Giga was established in El Salvador in 2016 part of a conglomerate of companies based in Colombia and Ecuador, being the last one opened to serve the Central American market. In the last four to five years, we have been growing by 9-10% every year. Our strategy is to help customers expand their use of implemented solutions across various areas of their business. By offering consultative guidance, we show them how to get more out of their existing platform, which had led to growth both with new clients and within our existing base. About 65% of our customers are banks given our expertise; however, we also offer solutions in retail, telecommunications, and industry. Our technology enables us to implement our solutions from El Salvador though our clients come from all over Central America. What differentiates Giga is our focus on our solution, a software platform called OnBase. We have achieved several awards, because we are focused on what we do and have a passion for our work.
Using the same platform that we market, we integrate our customers’ existing solutions that are important for them, even if they are not our core. This includes invoices, contracts, documents, and all other digital information. With this platform, companies can now generate value from that information. In that sense, the solutions that we integrate enrich the platform itself. With banks, we often have to integrate all their own banking solutions into our platform, which can oversee the entire process from the moment a customer requests for information or applies for a loan. Our tool manages the entire flow and interactions among the different systems, while the executives use the data that we make available to them to make decisions on handing out loans and so on. If that information is insufficient or more data is required, then the system autonomously notifies the actors within the process. Our solutions also connects with all new technologies such as electronic signatures, electronic invoices, and more, while also connecting with other electronic platforms, ultimately enabling our clients to make better decisions, be more efficient, and improve their processes.
We incorporate such technologies into the platform we distribute to ensure that they are more efficient and productive. We are in charge of reaching out to our customers and explaining the new features and advantages of the platform. We continuously develop and boost the functionalities of our platform while also educating the market on all the new technologies that we incorporate. For example, the new version of the platform that will be released in 2025 incorporates AI technology. Clients only have to write out what they want, similar to ChatGPT, and the system will generate the entire contract or process out for them. This will enable us and our customers to implement and automate their processes quicker and more effectively.
In 2025, we are focusing on certain target sectors that we want to bet heavily more on, including insurance and education. These are sectors that we want to invest more in given our current success with the financial sector. In addition, we serve six different countries, and we aim to grow in line with the specific requirements and needs of every country. Another of our challenges is to become significantly more integrated in terms of incorporating new technologies being developed in the market. Ultimately, our most important focus area remains helping clients to seamlessly develop their digital transformation. In other words, we aim to take our customers from a situation where their processes are not completely automated to one where the technological transformation has been truly done, accompanied by Giga. We are focused on Central America, and between Guatemala, El Salvador, and Panama, we see the largest number of customers in El Salvador and Guatemala.
ADVERTISEMENT
ADVERTISEMENT