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MX23_HE_COURSERA_renzo

MEXICO - Health & Education

Renzo Casapía

Head of LATAM, Coursera Enterprise

Bio

Renzo Casapía has been leading Coursera in Latin America since January 2022. His passion and career have been entrenched at the intersection of technology and education for the past 20 years, in which he has held leadership positions in North America, Latin America and the Caribbean at global companies such as Citigroup, IBM, National Geographic Learning and Cenpage. Casapía is a professor of digital transformation and data analytics at Hult Business School in Boston and EADA in Barcelona. He holds an industrial engineering degree from Universidad San Agustín in Peru and an MBA from HEC University of Montreal, Canada.

"The best way to define what we do is to imagine a triangle, where today we are close to 100 million learners globally."

Coursera works with customers, institutions, and companies of all types on the career journeys of employees in light of evolving requirements and a transformation of the workforce.

How did Mexico become one of the biggest markets for Coursera?

The best way to define what we do is to imagine a triangle, where today we are close to 100 million learners globally. Some 20 million of those are in Latin America, and close to 4.3 million are in Mexico. Mexico is the third-largest market for consumers. That does not include what we do for the government or in schools and universities. That is the first piece, the consumer part. This is for people who are keen to upskill, reskill, change careers, look for courses on our platform, or earn certifications. Then, we have the other piece, the providers of that content. Therefore, how does that content get to the platform? We have big-name universities—Stanford, Yale, and University of California, as well as industry partners working with us. Then, we have Google, Meta, IBM, and SAP, which provide us their content, which we then organize for academies, courses, and certifications. On top of this, there is the enterprise part, which we pursue with governments to assemble our offerings for the public sector, organizations, large and small corporations, and universities. Companies all over the globe are undergoing transformation. There is considerable work that needs to be done before you can start thinking about innovating, machine learning, or AI in order to develop the talent required to apply to them. Our vision with them, and with governments, is that we do not necessarily need the talent, as we have the capacity to develop it. Therefore, we can get this person, or people, from different areas, which allows you to develop this talent within your team. And then they can pursue courses, along a predetermined learning path. The key here is that there is a win-win, and a personal stake for employees, because they want to gain a certification, which in turn is good for the company.

What type of companies do you generally work with?

Normally, it is a matter of working with larger companies. Technology is one of the fastest transforming sectors, along with retail. The key here is development based upon the application of actionable data. We have developed considerable business with fintechs, as big banks and corporations require a steady stream of talent. Our business model is a licensing one. Normally, we have different models. Today, there is a tendency for companies to say, “I want to do this or that company-wide and ensure everybody gets onboard.” Our consulting team curates the content best suited to their skills requirements.

What are the key skills being demanded in Latam?

Interestingly enough, this changes when you compare courses in progress and those that are completed. Consumers enter our platform seeking new skills. You will see things such as basic finance for people who, not working in the financial system, lack financial education. Learning how to learn and how to study is a key skill to have, too. You will see some basics of digital marketing and data as well as a general introduction to data, and IT support, digital marketing, and user experience studies. In terms of a list of actual certifications of people who completed courses, there is a clear tendency toward digital skills. Data analytics, programming, user experience, digital marketing, and analytics are very clearly the trend for us. Leadership is significant, too, as are negotiation and agility.

What is your main focus for the coming year in Latin America and Mexico?

We are working hard to remain relevant for large corporations first and foremost. This is despite our relevance for the full spectrum of businesses. We are a small team, so we cannot go after thousands of companies, whereby partnerships may well be formed where required. With the larger corporations, the thing is to create as many flexible models as possible. With universities, we are keen to continue working the private institutions, such as largest universities in Peru and UVM in Mexico.

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