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SA22_TO_EBDA ROSANNA CHOPRA

SAUDI ARABIA - Sports

Rosanna Chopra

Former CEO, Ebda & Current Executive Director, Destinations, Red Sea Global

Bio

Rosanna Chopra received her bachelor’s degrees in law and international business from Newcastle in the UK and Guanajuato, Mexico, developing an interest in sustainable development, tourism, innovation, and youth. Her focus remains the requirement of corporates and governments to collaborate for a strategic and diverse future with socioeconomic benefits. She maintains a strong position with key influencers in business and government and has been recognized as the Most Influential Businesswoman in Enterprise Development 2021 and the 2021 CEO of the Year, Saudi Arabia – Sports & Wellness Division.

What is the mandate and vision of Ebda? Ebda in Arabic means “let’s start something.” It is a real rallying cry, a call to action. It was born out of […]
What is the mandate and vision of Ebda?

Ebda in Arabic means “let’s start something.” It is a real rallying cry, a call to action. It was born out of the new opportunities available to the youth and the Kingdom. As a mandate from the Crown Prince himself, there has to be a significant contribution from the private sector and the public sector to proactively engage. Edba represents starting something and driving forward the relationship between the public and private sectors. It is a collaboration between four Saudi prominent innovators, entrepreneurs, and industry leaders: Musaab Al Muhaidib, Mohiuddin Saleh Kamel, Sinan Al Saady, and Tal Hisham Nazer. We aim to build sustainably anchoring our work in the people who have been building and investing in the Kingdom through industry, retail, and trade. The same methodology has to be applied to sports, entertainment, hospitality, and the tourism sector. We design, invest, and operate adventure-led, sports-driven, and wellness-inspired assets. Self-wellness for Ebda comes from achieving something and having something that belongs to you.

How do you see Ebda contributing to Saudi Arabia becoming a real center for sports tourism, especially in adventure sports?

The ministry put out the Where in the World campaign in 2019. This campaign showed a series of images of Saudi throughout all of its landscapes. In the blink of an eye, you would think it was Switzerland, Bali, the Maldives, or Utah, though all of these images were of Saudi Arabia. We have created a product within Ebda called Four Worlds, One Kingdom: Discover the Kingdom, Discover Yourself. Everything that we do will ultimately exist, operate, and function in urban areas in mountains, near the water, and in the desert. When the world opens up again and has that need and want to seek adventure and authentic experiences, they do not necessarily want to be in great big hotels. We will work with the Ministry of Culture, for example, to find local artisans to create the textiles that we use on the cushions that sit on the beds of the luxury lodges that we will build, and community engagement with local farmers to create opportunity for their operations to thrive with the growth of tourism. We will become a supply chain.

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