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Sanjay Anand COO, Jindal Shadeed Iron & Steel (JSIS)

OMAN - Industry

Sanjay Anand

COO, Jindal Shadeed Iron & Steel (JSIS)


Sanjay Anand has 36 years of rich professional experience in the steel industry. He joined JSIS Oman as vice president (steel and mill) in 2014. He later assumed the role of Chief Operating Officer & Head of Jindal Shadeed Iron and Steel (JSIS) Oman with effect from 2017. He started his career in the Steel authority of India limited (SAIL) Bhilai and worked in different sections of Steel Melt Shop for 14 years. He later assumed positions in JSW Bellary, ISMT Group, and JSPL Raigarh.

"Our focus has always been on training operational excellence and cost-energy efficiency."
JSIS is the largest, privately owned integrated steel producer in the region, having been recognized for its productivity and capacity.
Could you provide an overview of the company and some of its major highlights in the past year?

JSIS Oman was acquired in 2010 and is currently a fully integrated and the largest steel plant Oman, located at Sohar with a total investment of USD1.2 billion with a capacity of 2.4 MTPA steel production supported by 1.8 MTPA of DRI Plant and 1.4 MTPA of Rolling mill in forward integration. The plant is in a prime location in a plot of 120ha with its own jetty and close to the Muscat-Dubai Highway. Our three producing units are on top of the global benchmark for all key operational parameters. Recently BSE releases its global benchmarking 21-22 for steel melt shops in which JSIS was the best in terms of EAF productivity at 271 T/hours and the lowest electrode consumption. Our rolling mill has many world records in terms of productivity, achieving 6,222MT of one-day production, which is 40% higher than the rated capacity. JSIS has also positioned as the highest throughput bar mill in BSE’s Global bench mark. Our DRI Plant is holding its world’s best position in terms of lowest specific consumption and the highest plant availability since a decade. These achievements have been a result of continuous improvements, which we are doing in a focused approach.

What are JSIS’ competitive advantages? What differentiates the company from the rest of the competitors in the region?

Our focus has always been on training operational excellence and cost-energy efficiency. JSIS believes equipment reliability and process control along with energy efficiency in terms of hot charging of billets from SMS to rolling mill, hot link of DRI to SMS, digital controlling parameters and automation as key. We pride ourselves in producing the best quality steel at the lowest cost possible in our environment. Our steelmaking team has adequate experience in producing all kind alloy grade steel. In our opinion the periodic audits of international quality certifications gives us an opportunity for continuous improvement. In our performance reviews, we stress on the fact that we are in the business of making money and not just steel. This has translated into an increased focus toward the needs of our customers. Our focus has been on delighting the customer and not just fulfilling the contract.

What innovative technologies are you currently exploring and deploying across your operations?

Innovation is the main catalyst in our business process. We aspire to achieve business excellence through the spirit of entrepreneurship and innovation. We adopt world best available technology in terms of process control, in addition to L2 and L3 automation like electrode regulation system, innovative methods of electrode cooling, electrode regulation system, latest technologies in refractory installations, AI in mill optimization and process control, online condition monitoring, and digital reliability are few major initiatives. Apart from technology, there is a need for continuous improvement of employee’s knowledge and skills levels. To facilitate this, we have one of the best training center with us that enables the employees to build the right strategic capabilities and enhance knowledge, skills levels, so that they can innovate and deliver specific value to the customers and all stakeholders.

What steps is the company taking to integrate environmental excellence into its business strategy?

The sustainability remains at the center stage of JSIS’ growth strategy. As publicly stated by the company, JSIS has been an ardent advocate and practitioner of sustainable development since its inception and is whole-heartedly committed to improving its sustainability performance and making a positive difference in the society. JSIS has incorporated sustainability into its businesses by strengthening all the three pillars: economic growth, social responsibility, and co-existence with nature. We have implemented some of the most innovative technologies and best practices at our plants to minimize the environmental impact of our processes and to reduce our overall carbon footprint. Our one-of-its-kind hotlink DRI plant is the best example of energy efficiency.



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