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KUWAIT - Health & Education

Sara Batalha

CEO, MTW Portugal


Sara Batalha has been MTW Portugal’s CEO since 2007 – a leadership advisory and training company for the world’s most admired brands and their leaders. She’s one of Portugal’s most influential communication, business, and leadership voices. Featured in Portuguese television, such as RTP1 e 2, SIC Notícias, TVI as on weekly newspaper Expresso, Jornal de Negócios, Visão. She and her team have built a reputation for transforming more than 17,000 leaders into powerful storytellers and communicators at Portugal’s largest and most admired brands, including Galp, Microsoft, Axians, Altice, Semapa, Amorim, EDP, Mota Engil, REN, SONAE, Volkswagen Digital Solutions, Vodafone, Mercedes-Benz, Deloitte, OutSystems, Stellaxius, Forvia, and many others. In 2018, the world’s most advanced learning platform arrived in Portugal, and now MTW Adaptive Learning is starting a revolution in the business world.


“Our bespoke approach means we will work closely with Kuwaiti professionals, teams, and organizations to understand their specific challenges and aspirations, delivering tailored training and consultancy that elevates their communication skills to new heights.”
Sara Batalha, CEO of MTW Portugal, talks to TBY about entering the Kuwaiti market, adaptive learning and AI, and more.

MTW has expertise in providing media training, public speaking, and presentation training services and consulting. How do you plan to transfer these services to the Kuwaiti market?

Entering Kuwait, a market new to us but one where we respect and understand the cultural nuances, MTW is excited to bring our expertise in media training, public speaking, presentation training, and communication to influence. Our approach, which has been successful globally, hinges on our ability to adapt and tailor our services to meet the unique cultural and business needs of each market we enter. Our proven MTW Methodology®, refined through years of experience and world-renowned certifications, will be the cornerstone of our services in Kuwait. This flexible and adaptable methodology allows us to respect the local culture while providing effective and practical communication training. We recognize that effective communication in Kuwait, as in any country, goes beyond mere information exchange. It’s about building influence and leadership and forging impactful connections, all within the cultural context of Kuwait. Our bespoke approach means we will work closely with Kuwaiti professionals, teams, and organizations to understand their specific challenges and aspirations, delivering tailored training and consultancy that elevates their communication skills to new heights. A commitment to cultural sensitivity, adaptability, and deep respect for local business practices marks our entry into Kuwait, ensuring our clients receive the same excellence and transformative experience that MTW is known for globally. 

How do the partnerships forged by MTW Portugal with business schools contribute to the comprehensive goal of cultivating modern and demanding executives?

Our partnership with several business schools aims for strategic and forward-thinking collaboration, cultivating a new generation of leaders, for example through our innovative MBA in soft skills and influence, gathered with adaptive learning initiatives. These programs represent our deep commitment to developing modern, influential executives with the power skills to navigate today’s complex business landscape. We designed the curriculum around three core pillars. First is cognitive behavior, which is all about fostering critical, creative, and holistic thinking. The second pillar focuses on collaborative behavior, enhancing teamwork, and productive dialogue. The third and equally crucial pillar is self-reflection, essential for reaching peak performance levels. What sets this journey apart is that it transcends traditional learning paradigms. It’s a blend of data-driven decision-making and adaptive learning initiatives, ensuring the programs impact skills and nurture the emotional and social competencies vital for contemporary leadership. It’s more than just enhancing leadership capabilities; it’s an opportunity to become part of a dynamic, like-minded community. These programs are about sharing experiences, building a solid professional network, and growing collectively to become influential leaders in today’s interconnected and ever-evolving world.

In the dynamic realm of corporate education, how are you changing corporate learning and leadership training with adaptive learning and AI technology?

At MTW, we transform corporate learning and leadership training by seamlessly integrating adaptive learning and AI systems. This approach revolutionizes the traditional learning model, making it more personalized, efficient, and impactful. We aim to foster a learning environment where technology and human insight synergize, enhancing, and accelerating the learning experience. Adaptive learning at MTW focuses on understanding and accommodating each individual’s unique learning styles and paces. It allows us to create tailored learning paths that precisely address each learner’s needs and objectives. This methodology is particularly potent in corporate settings, where the need for rapid and relevant skill development is often a direct response to business demands and outcomes. Our approach drives careers and organizations to new heights, leveraging the power of adaptive learning. We are providing training and enabling continuous personal and professional growth powered by the latest advancements in these technologies.

Generated data includes information encompassing data, features, functionality, tools, analyses, results, estimates, recommendations, and more. How does utilizing this data impact your business core?

At MTW, we deeply understand the transformative power of data in corporate learning. It’s a pivotal tool that shapes our learning and development strategies. With generated data, we craft learning experiences that are effective and directly aligned with the specific goals of individuals and organizations. This data-driven approach is critical to tailoring our learning solutions precisely, ensuring they deliver maximum impact and a significant return on investment. The insights we gain from generated data are priceless. They provide a clear view of learning patterns, effectiveness, and outcomes. This information is crucial for continuously refining our methodologies and content, ensuring that our training programs remain innovative and ahead of the curve. Our approach transcends traditional learning models, offering measurable and meaningful value whether the goal is to enhance team performance, drive organizational change, develop new skills, or deliver tangible results. We are committed to transforming how people learn, grow, and succeed in an environment where data informs and drives decisions.

 What key approaches and collaborations does the company envision implementing to establish a strong foothold in the education sector in Kuwait?

We’re not just adapting to changes but actively leading the transformation. Our focus is on pioneering adaptive learning and data analytics and offering a comprehensive core program suite that meets the evolving needs of the Kuwait market. These include media training, public speaking, presentation training, and communication to influence for leaders, future leaders, and organizations. On the other hand, our Leadership Academy shows our commitment to excellence and innovation. It offers a wide array of power skills designed as theoretical concepts and practical tools that can be applied immediately in the workplace. This approach ensures tangible results and fosters transformative learning experiences. Looking ahead, MTW wants to be a key partner for businesses and professionals in Kuwait. Whether it’s enhancing team capabilities or advancing individual careers, we are committed to helping to unlock the full potential of teams and organizations. We’re excited to continue this journey of growth and innovation, shaping a bright and innovative future for corporate learning in Kuwait. Join us on this transformative journey.



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