The Business Year

Search
Close this search box.
SA22_TO_SAMF_SATTAM_Photo

SAUDI ARABIA - Sports

Sattam Al-Hozami

CEO, Saudi Automobile and Motorcycle Federation (SAMF)

Bio

Sattam Al-Hozami is the CEO of the Saudi Automobile and Motorcycle Federation and a board member of the Saudi Motorsport Company. He has over 19 years of experience in multiple industries covering motorsports as a passion, insurance, and industrial manufacturing, along with leading critical role in governmental entities. He has established and was a board member of several entities. Al-Hozami is also an active executive and board member for several institutions in the private and government sectors with his role in the International Motor Federation.

"SAMF was established in 2006 and has been developing gradually in sporting alongside the International Automobile Federation (FIA)."
What are the origins of SAMF, and how has the organization transformed in the last few years?

SAMF was established in 2006 and has been developing gradually in sporting alongside the International Automobile Federation (FIA). As part of Vision 2030, one of country’s goals was to host international events, and one of the international events we decided to start with was Formula E. We wanted to showcase Saudi Arabia to the world and show how it is changing. We held Formula E in Ad Diriyah in 2018, and it was the most successful race for a world champion. From there, we opened a new chapter in hosting large international events. We then signed on to host the Dakar Rally in Saudi Arabia, and we have done multiple races so far successfully with FIA and ASO, a company that had operated in South America, Africa, and Europe. With the success seen in Saudi Arabia, Dakar recently decided to join the FIA after 40 years, and now Dakar Rally is an FIA race starting in 2022. After that, we signed with Formula One, accordingly, we established a masterpiece track on Jeddah’s Corniche, the so-called Jeddah Corniche Circuit, and had been licensed by FIA as well. We did the first ever worldwide electric rally there, which is extremely innovative. Our goals are bigger than just racing; we aspire to evolve the motorsports market in the Kingdom by developing media personnel, mechanics, electric experts, designers, physicists, medical staff, marshals, and people who can build tracks and operate races.

How do you see motorsports fitting into Vision 2030?

One of the goals of Vision 2030 is to host international events, have local champions, and train and dedicate investment to new drivers. We also need to focus on road safety, and we have laid out strategies for 10 and 20 years to reach those goals. Our passion is our driver for our achievement, whenever we set a goal, we reach it before the deadline. This means once we start working, we keep working until we reach our goals. Once we do reach that goal, without any rest, we continue setting new goals and millstones to be delivered to serve the best for people and the country at large.

ADVERTISEMENT

ADVERTISEMENT

You may also be interested in...

DAR AL OMRAN

SAUDI ARABIA - Real Estate & Construction

Sami Al Sabbagh

Interview

CEO, Dar Al Omran

MERWAS

SAUDI ARABIA - Tourism

Nada Al-Tuwaijri

Interview

CEO, Merwas

LUCID

SAUDI ARABIA - Industry

Peter Rawlinson

Interview

CEO & Chief Technology Officer, Lucid

View All interviews

Countries

Countries

Become a sponsor