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Sheikha Bibi Nasser Sabah Al-Ahmad Al-Sabah Chairperson, United Real Estate Co. (URC)

KUWAIT - Real Estate & Construction

Sheikha Bibi Nasser Sabah Al-Ahmad Al-Sabah

Chairperson, United Real Estate Co. (URC)

Bio

Sheikha Bibi Nasser Sabah Al-Ahmad Al-Sabah has been a board member of URC since 2006 and was recently appointed chair of the board of directors. She has more than 16 years of professional experience in the management field and served as a member on several board committees. She graduated from The New School University in New York City with a BA in liberal arts. She was the founding chair of the Social Work Society (SWS) and was named a Goodwill Ambassador by the International Organization for Migration. She was also awarded the Prestigious Chaillot Prize for her persistent promotion of human rights in the Arabian Gulf.

"My experiences and involvement such endeavors have greatly contributed to shaping my personality and outlook of life in general."
TBY talks to Sheikha Bibi Nasser Sabah Al-Ahmad Al-Sabah, Chairperson of United Real Estate Co. (URC), about the Kuwaiti market, women in leadership, and corporate culture.
United Real Estate Company is one of the most prominent real estate developers in the country. What explains its success in the Kuwaiti market?

URC has been shaping the real estate market since 1973, having become synonymous with iconic projects and residential, commercial, and leisure properties across the region and setting new standards for design, craftsmanship, and inspired lifestyles. When developing projects, we always view them from a community perspective at a macro level and a human-centric perspective at the micro level. We strive to ensure that the social impact of these developments is positive and provides added value to the local communities. This makes each of our projects so inspiringly challenging and unique at the same time, especially because we have developed some of the most iconic buildings in Kuwait and the region. Today, URC enjoys a position of trust, established over years of uncompromising quality that has consistently paid attention to the small details that make a property special. The URC brand—home-grown in Kuwait—is now recognized in regional and international markets stretching from Oman to Morocco.

The Kuwaiti market is increasingly recognizing the importance of women in leadership positions. What is your perspective on this trend?

The value of gender diversity—particularly in the workplace—is widely acknowledged recently both locally and internationally as women bring different perspectives and approaches to business, resulting in a more inclusive workplace and often better performance for the company. URC and KIPCO Group in general have had women in either executive leadership positions or board of director positions for years. As the chairperson of URC, I strongly believe in having more women in positions of leadership, providing the support and role models women need to advance in their careers and bringing much-needed changes in the workplace benefitting both genders. At URC, 31% of our team is made up of women, and in 2022 we successfully became one of the Women’s Empowerment Principles (WEPs) signatories and partners in Kuwait. We are committed always to provide an inclusive work environment underpinned by equal opportunity for all employees.

How did your prior corporate experiences determine your leadership style and way of shaping corporate culture?

My experiences and involvement such endeavors have greatly contributed to shaping my personality and outlook of life in general. Such exposure makes you more empathetic toward others, which has a bearing on every decision you make. My past experiences have helped me in furthering the human-centric business model at URC, where the feelings and wellbeing of everyone down to the last employee are duly respected, just as we care for the last customer who benefits from our services or products. And it doesn’t end there, because our humanistic outlook extends beyond our business boundaries, which is where our concern for how our projects impact the larger communities and environment stems from. On the whole, I look at my past philanthropic and creative experiences as a great wealth of wisdom that have taken me a long way in making me the person that I am today.

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