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KUWAIT - Telecoms & IT

Suleiman Al Anjeri

Co-Founder & COO, Dabdoob


Suleiman Al Anjeri graduated from the University of Colorado Denver and started his professional career in the National Bank of Kuwait as a corporate banker. He has started multiple small projects that were the steppingstones that helped him achieve success with Dabdoob.

"Many GCC investors are already investing in Egypt, supporting the economy, and helping it develop further."
TBY talks to Suleiman Al Anjeri, Co-Founder & COO of Dabdoob, about the company’s success and plans for expansion.
What is the story behind Dabdoob’s success?

It all started spontaneously. While talking about children’s birthday parties, my wife brought up the fact that it was a hassle and time consuming to buy toys and there was no one centralized place that only sold toys and gifts. In addition, taking children to a toy store is a nightmare, so we discussed an online app: that is how Dabdoob was born. I spoke to a friend about the idea and simultaneously he told me he had planned to approach me with the same idea. We met with our team to explain the idea and decided on the name Dabdoob, which means “teddy bear” in Arabic. Our soft launch was in December 2017, and we officially started marketing in 2018.

What made the company so successful over such a short period of time?

It was a fortuitous combination of a great idea, the right moment, an excellent team, and plenty of effort. The efforts we put into perfecting our service gave us the edge in the market. We were the first to come up with this solution, which made all the difference. As Dabdoob is an app, we had to cooperate with someone who knows the technical side, which is where my friend came in as a partner and head the IT division. We did not wait to test the idea; once the app was ready, we simply released it and waited to see what would happen.

As you are already present in all GCC countries, where do you expect to take your business next?

Our next target is Egypt, hopefully in 2023. We are still deciding whether it is the right moment to enter the market, but Egypt will be the next great growth and development destination. There is a huge customer base, and its purchasing power will increase with time, as the economy stabilizes. Moreover, Egypt will open the doors for us to the West. It is currently going through a transition of infrastructure, currency, and market development. In 10 years, this will be the market to participate in. Many GCC investors are already investing in Egypt, supporting the economy, and helping it develop further.



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