The Business Year

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SAUDI ARABIA - Tourism

Sven Hoffmeyer

General Manager, Park Hyatt Jeddah

Bio

The General Manager of Park Hyatt Jeddah, Sven Hoffmeyer was previously general manager of Hyatt Regency Istanbul from 2015-2019, general manager of Park Hyatt Hyderabad from 2010-2015, general manager of Hyatt Regency Kolkata from 2008-2010, and director of marketing of Grand Hyatt Dubai from 2004-2008. He was also with Steigenberger Hotels in Frankfurt from 1996-2004, holding the positions of corporate director of marketing, resident manager, and director of sales and marketing.

What specific trends and insights in tourism have you observed in Saudi Arabia, and how is Park Hyatt Jeddah adapting to these changes? The easing of travel restrictions in Saudi […]

What specific trends and insights in tourism have you observed in Saudi Arabia, and how is Park Hyatt Jeddah adapting to these changes?

The easing of travel restrictions in Saudi Arabia has implemented various reforms to facilitate tourism, including the introduction of a new tourist visa in 2019. This has made it easier for international travelers to visit the country. Park Hyatt Jeddah has adapted to be aligned with the changing tourism landscape in Saudi Arabia, by enhancing our guest experience, increasing our offerings, and collaborating with local tourism authorities to promote the destination and develop joint marketing campaigns.

Have you noticed any shifts in guest preferences in light of the changing tourism landscape, and how is Park Hyatt Jeddah adapting to meet these preferences?

In recent years, there has been an increasing focus on personalized and unique experiences among travelers. Guests are seeking more authentic and culturally immersive experiences rather than traditional offerings. We have added cultural experiences as part of our offerings to give guests the opportunity to explore the local culture through curated experiences that vary from local cuisine to arts, wellness programs, and music. We have implemented sustainable practices offering eco-friendly amenities and services that align with the increasing awareness and concern for the environment among travelers, this is also a practice carried out by Hyatt and one of our key pillars.

How is Park Hyatt Jeddah incorporating eco-friendly practices and contributing to sustainable tourism in Saudi Arabia?

We are dedicated to implementing sustainable practices that contribute to the preservation of the natural beauty and cultural heritage of Saudi Arabia. Some of the eco-friendly practices that we have in place include recycling, minimizing waste and the use of plastic, reducing energy consumption, and conserving water. In addition, we have implemented a Green Team within the hotel that promotes sustainability initiatives and awareness among our guests and colleagues. We are proud to contribute to the cause of sustainable tourism and look forward to continuing our efforts and collaborating with other sustainable tourism initiatives in the region.

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