The Business Year

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With the Angolan automotive and transport industry becoming increasingly competitive, companies across the sector are applying different strategies to provide the most efficient and best solutions for their customers.

Paladin Yao

General Manager, Jetour

Jetour has been in Angola for several years now. The brand is growing rapidly and is known for its dynamic and high quality. Before, we mainly supplied basic cars for families and personal use, though we currently focus on the luxury market, with cars for high-level executives and an emphasis on the comfort and safety of our customers. We strike a good balance between price and quality, which includes both safer technology and aftersales service. Several other brands been present in Angola for over a decade. The prices of other marques were reduced once Jetour arrived. This spells healthy competition. Over the past several years, Angola’s economy has continued to improve, and I expect to see an increase in the auto market in the coming years. All car brands in Angola are ultimately seeking to supply well-priced and good-quality cars. Our strategy before was to be an economic brand, but now, we are focused on comfort, safety, economy, and quality. A good team is fundamentally important. Our sales team features young and creative individuals, and we create our after-sales technology team by offering the highest salary level in the market as a brand. So, every Jetour employee earns well and can expect a good livelihood.

João Vaz

CEO, Auto Sueco Angola

In the auto sector in Angola, we see a strong increase in the trucks and the trucks division, both in the sales of new trucks as well as the aftersales division. Since 2014, investments in new trucks have been at a low. Therefore, with the potential that came in the last two years, the main players of the sector have started to re-invest in new trucks. In sequence, we have configurated our management in order of target this potential of the market, resulting in the handover of new trucks, with the latest Volvo technology. Growth in new trucks and new Volvo trucks in the market is at least four or five times more from 2021-2022 compared to previous years. At the end of 2021, we released a new range of Volvo trucks. This is a new product, with a new cabin, and safety features for the driver, and is more economical on fuel. This new generation of Volvo Trucks, besides its reliability, has also the particularity of have been developed with the driver in the center of the product developments, showing the relevance of this professional for the success of any operation. In Angola, Auto Sueco drives this new chapter of the brand.

Luís Máquina

CEO, Macon

Macon continues along its process of modernization and growth. We are currently in Angola, Namibia and Congo, at the end of the year we would like to enter Zambia. In addition, we will enter the Lubumbashi Market in Congo. In 2022, we also acquired 102 buses, a consubstantiated investment in the renewal of our fleet, we also have another business segment in the transport of goods. We also insure all the passengers and goods that are transported by our buses. All our buses and passenger cars must be insured before they leave our facilities and hit the road. It’s not just the buses, all employees also have work accident insurance in accordance with our country’s legislation. In the interprovincial, we started with the creation of infrastructure with bases, points of sale and others, we had another challenge in defining prices in the interprovincial, in the urban segment passengers pay USD0.12, which is subsidized, since the government also gives more 50%. The cost of a ticket is USD0.23. We don’t invest in public transport and invest in interprovincial transport, because the market is open because it can set its price and people decide which bus service to use.

Luis Silva

CEO, António J Silva Lda, Transportes e Logística (AJS)

AJS was formally established in 1992. At that time, we worked hard during the ceasefire on the United Nations Program and distributed food wherever possible. Then, we grew, reaching other sectors in addition to transport. We also started transporting hydrocarbons derivatives and now, more recently, we started on our geographical growth across Lobito, Lubango, Cuando Cubango, and Cabinda. After about eight years, we also opened a company in South Africa. Then, about five years ago, we opened a transport company in Namibia. Right now, we are working on growth in southern Africa, South Africa, Namibia, Angola, and most likely DRC. Right now, we are in various sectors of the economy including mining exploration and gas. We also have a partnership with a company that does drilling offshore in Angola. These are all attempts to diversify the business, since we are well established in transport and logistics and are now looking at other sectors. There is still a great deal of opportunity to grow in Angola though that necessitates the improvement of roads. Even if Angola starts manufacturing a large number of goods, if there is no road to transport goods from the interior to the main cities, then there is no point then.

Fernando Leite

CEO, Grupo Salvador Caetano

Salvador Caetano started to invest in Angola in 1991 via the acquisition of Robert Hudson, a company that was Ford’s second-oldest official importer outside of the US. The company had branches in Huambo, Malanje, and Namibe. The main activity of our company has always been selling and buying automobiles, as well as fixing them. Our entire investment is directed at these activities. The group’s vision has always been to improve and evolve, while also getting its people to evolve together. In 2007, we acquired an area of 40,000sqm in Viana’s industrial zone. At first, where we intended to assemble vehicles. However, we were unable to continue with the project. Now, we have just inaugurated there our new truck facilities. In these last 30 years, we invested over USD10.6 million in Angola, and we are planning significantly more investments in future to come. Salvador Caetano is around for almost 80 years, which is what differentiates us: we are consistent as a group. We also train many people, so that they can work in our industries and workshops. We currently own a brand which is present in Angola for almost 100 years, so we have a long history alongside with the country.

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