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KUWAIT - Health & Education

Vassilis Bakogiannis

General Manager, Roche Diagnostics Kuwait

Bio

Vassilis Bakogiannis is General Manager for Roche Diagnostics Kuwait and Network lead for Lebanon, Jordan, and Iran. Prior to assuming this regional role, he was country manager of Iran at Roche Diagnostics, a position he was appointed to in 2016. Bakogiannis started his career at Roche 24 years ago as a Key Account Manager in Greece before moving into managerial roles in Greece and Switzerland. He holds a PhD in chemistry and a bachelor’s degree in biology from the University of Patras in Greece. He also holds a Msc in marketing from the Athens University of Economics and Business.

"The implementation of digitization has created an advantage for our company to introduce digital health solutions to the region, which is an unprecedented initiative."

What has been Roche’s market experience since its expansion to Kuwait three years ago?

We have seen much enthusiasm for our newfound status as an independent legal entity in Kuwait, not only because it allows us to deliver solutions to patients faster, but also because it allows us to better interact with physicians and key stakeholders. As the country’s first healthcare company with direct legal presence, we can sense the market’s excitement for our future growth. Additionally, Kuwait’s market exhibits a distinct volition that prioritizes the patient while also becoming more cost-conscious. In pursuit of greater efficiency, the Ministry of Health is closely monitoring each company’s performance and prioritizing the best options for patients in a digital world and is naturally concerned about data security. In parallel, the private sector is growing, making it easier to implement digital solutions. Furthermore, the construction of new hospitals and projects in Kuwait has increased demand for our products.

What unique opportunities and challenges do the Kuwaiti market present to Roche Diagnostics?

Again, the implementation of digitization has created an advantage for our company to introduce digital health solutions to the region, which is an unprecedented initiative. Within every market lies its opportunities and challenges. Our company has noted traditional business models and lack of digitization as the main sources of challenge. Traditional bureaucratic processes can create inefficiency due to their time-consuming nature, which also plays its hand in a lack of digitization; this is exactly where Roche Diagnostics can help in Kuwait and the Middle East in general. Roche has not only leveraged this digital moment within Kuwait but also spearheaded the improvement of digital services within the region. Through our digital health solutions, a first of its kind in Kuwait, we have simultaneously improved patient outcomes and supported our healthcare professionals. We are also thrilled about our other services, which include lab management solutions, diagnostic devices that seamlessly integrate with the existing tech within the Kuwaiti region, application ordering for labs, and comprehensive genomic profiling.

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