The Business Year

Claudio Bortoluz

Vice President, Viñedos La Redonda

In Mexico, wine remains an aspirational product. However, Mexico has one of the most important cuisines in the world and for many, wine is the best drink to accompany food. Mexican wine is not yet internationally known, and we still need time to achieve recognition in the global market; however, Mexico’s industry is discovering the potential. The country is famous for its cuisine and beverages such as tequila, mezcal, beer, and pulque. Based on that reputation, we are certain that Mexican wine will achieve popularity. While we pride ourselves on being a family business, we want to behave like a professional company; the company employs only two relatives among its 150 employees. We were industrial grape growers for wine for 25 years but we entered into wine business 10 years later. La Redonda is a young winemaker but that suits perfectly to Mexico’s current wine boom. During these 15 years, we have professionalized ourselves and have invested in the equipment and in the laboratory to achieve better results. Moreover, we have innovated in the field by adopting techniques from Australia, for example, protective nets against rabbits. La Redonda is one of the few vineyards in Mexico that adapts its production according to a region’s requirement.

Luis Miguel Correa

CEO, Puerta Del Lobo

Querétaro used to have around 3,500 acres of wine planted and now we just have 600. We plan to grow in the next four years and we want to have about 1,000 acres. In total, the vineyards receive 650,000 visits a year and that is because we are close to 40 million people that can drive two hours from their homes to visit wineries. Currently, this is the first time that 50% of the wine consumed in Mexico is made in Mexico. The wine industry grows by double digits a year here. When tourists come here, that becomes a huge industry because they visit resorts, hotels, and real estate properties. Places like this offer colonial tourism as well. 3.5 million people a year come to visit Querétaro for many different reasons. In Puerta Del Lobo, the economic impact is about MXN2 billion (USD102.36 million). We are creating more than 3,000 indirect and 250 direct jobs. For the wine industry in Querétaro, we are the largest investors currently. We are number five in Mexico as a resort development as well in terms of wine tourism. We have great support from the government and it understands what we are doing to build this investment here.

Lluis Raventós Llopart

General Manager & Winemaker, Lluis Raventós Llopart

Sala Vivé is a leader in wine tourism in Querétaro and Mexico. The main thing is to generate a family environment. It is essential to prepare our people before opening our doors. The team must understand not only the process of production of wine, but also that wine is a culture, and there is a human effort behind it. After realizing this, the team must be able to transmit this wine culture. When visitors arrive, they go on an hour-and-a-half tour to visit the store. Later, they taste the wines and make purchases. This business does not only involve a single actor; it is necessary to develop a wine region. The challenge is to encourage other grape producers to produce wines instead of just selling grapes. If they create wines, people will come to Querétaro and view it as a wine region. The Viticulturists Association of Querétaro (AVQ) was born in 2010 when wine tourism began to grow, and others saw a business opportunity. A committee was formed with a president, a secretary-treasurer, and an operating committee. Once a month there is a meeting with all the vine-growers to talk about the needs of the region and to help with the positioning of Querétaro.



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