TBY partners with AmCham in Peru
Peru, November 18, 2015—Leading international business and consultancy firm The Business Year (TBY) has signed a strategic partnership agreement with AmCham for the preparation of TBY’s second annual publication on the Peruvian economy.
The MoU was signed in Lima between Aldo Defilippi, Executive Director General of AmCham, and TBY Country Manager Jimena Dersan.
The agreement lays the foundations for the preparation of The Business Year: Peru 2016. The publication will include insights from leading political and business figures to deliver accurate information, objective analysis, and strategic advice on the main economic trends in the country. AmCham will support TBY in data collection, research, and sector analysis.
The result of this fruitful collaboration will reconfirm The Business Year as the most comprehensive English-language review on Peru’s economy. The edition will reach over 72,300 readers worldwide in addition to highly circulated digital versions available via iPad, iPhone, and Android applications.
Edoardo Caccin, Country Editor for Peru, emphasized the degree of interest that the Peruvian economy is garnering within the global investor community “We are seeing a high level of demand from our readers for information on Peru. Peru is becoming one of the most sought-after investment destinations in the region. Thanks to the support of AmCham, we are supplying this demand for intelligence and information through the first-person insights of the people driving the Peruvian economy.”
Commenting on the MoU signing, Defilippi, AmCham Executive Director, said: “The Business Year is a high-quality publication with a signification global distribution network. It will undoubtedly help us reach a broad and diversified business audience. Indeed, it’s one of the tools we’ll be using this year to raise Peru’s business profile.”
Throughout the course of TBY’s months-long research, Edoardo and Jimena will conduct approximately 200 interviews and cover all major sectors of the economy, including, finance, energy, real estate & construction, transport, ICT, health and education, and tourism. Selected interviews will be the pillars of TBY’s research, and up-do-date focus articles will provide readers with all the relevant facts and information related to recent projects, investments, and specific opportunities in the country.